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Robert Levine – The Power of Persuasion: How We’re Bought and Sold

FROM THE BACK COVER

“An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other―and how and why they work (or don’t). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you’ll know where to turn.”
―Slashdot.org

“If you’re like most people, you think advertising and marketing work―just not on you. Robert Levine’s The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches.”
―The Globe and Mail

“Levine puts [his] analysis in the service of his real mission―to arm the reader against manipulation.”
―The Wall Street Journal

“This wonderful book will change the way you think and act in many realms of your life.”
―Philip Zimbardo former president, American Psychological Association

ABOUT THE AUTHOR

Robert Levine, Ph.D., is professor in the psychology department at California State University, Fresno, where he has also served as Department Chair and Associate Dean of the College of Science and Mathematics. He has received many awards for his teaching and research. He has been a visiting professor at Universidade Federal Fluminense in Niteroi, Brazil, at Sapporo Medical University in Japan, and at Stockholm University in Sweden. He has published articles in Psychology Today, Discover, and American Scientist and has appeared on ABC’s World News Tonight, Dateline, NBC, CNN, The Discovery Channel, and All Things Considered. He is currently President-Elect of the Western Psychological Association.

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