Hiring Product Marketers – ConversionXL, Leo Castro

Understand the big picture considerations that impact the kind of team you need to build, so you can build a team that crushes your short-term and long-term goals.

Topics covered:

• Learn how to apply your goals and the long-term outcomes you want to achieve to build a team that performs both now and into the future.
• Reflect on your personal strengths and development areas, and apply your insights from that exercise to think about the types of people you need to hire.
• Compare the typical tasks product marketers have to get done with your own situation, so you can be thoughtful about the skills you need to look for when hiring product marketers.

Understand the different ways product marketing teams can be organized and typical tasks product marketers oversee, so you can look for the right things on a resume.

Topics covered:

• Learn three different ways product marketing teams can be organized, and understand how that impacts the roles you need to hire.
• Understand the different pros and cons of organizing a product marketing team one way versus another, and apply what you know about your goals and specific situation to select a specific organizing principle.
• Understand different roles within a product marketing team, so you can look for the right things on a resume when hiring.

Apply a framework for thinking about the strengths of candidates, so you can hire for traits that complement the rest of your team.

Topics covered:

• Learn a hiring framework based on individual strengths and needs of the organization, so you can build a complementary team that gets better over time.
• Understand different interview questions and pre-work exercises you can use to evaluate different traits of candidates
• Apply what you have learned in prior lessons of this course to prioritize what traits are important in hiring your next product marketer

Non-traditional places and functions to find stellar product marketers

Topics covered:

• Understand different non-traditional areas to find future product marketers, to find quality talent quickly in a competitive job market.
• Apply the hiring framework you used in the last lesson to focus on the non-traditional areas that may be most relevant for you to find your next product marketer.
• Understand what you need to do to develop talent you hire from these non-traditional areas, so you can get your team productive and high-performing as soon as possible.