Unlock Your Potential with the John McKean – Customers Are People: The Human Touch course only Original price was: $55.00.Current price is: $21.00. on CoursesGB!

At CoursesGB, we provide over 60,000 downloadable digital courses designed for your personal and professional growth. Get expert-guided, self-paced learning at an unbeatable value – often over 80% off original prices. The John McKean – Customers Are People: The Human Touch offers practical insights and proven strategies for all skill levels.

Enroll now and elevate your learning with CoursesGB!

Customers Are People: The Human Touch

By: John McKean

Publisher: Wiley (2002)

Pages: 324

Format: Ebook (PDF)

Description

Although 70% of the customer’s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the “human touch” art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.

About the Author

John McKean is the Executive Director of the Center for Information Based Competition, which provides thought-leadership to help businesses advance their understanding of customers, both as consumers and human beings. John is frequently called on by the worlds leading businesses to inspire new levels of customer awareness and effectiveness, through fact-based insights combined with a passion for customer excellence.

John McKeans real-world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University. He holds a BSc in Economics and a Masters degree in Business.

Preface.

Acknowledgements.

Customers as People.

Leading the Human Firm.

Acknowledging Customers.

Treating Customers with Respect.

Building Trust with Customers.

Communicating Humanly with Customers.

Human Torch as a Series of Interactions.

Human Torch as a Process.

Implementing Technology to Humanize (Not Dehumanize).

Conclusion – Releasing your Business’s Humanity.

Index.

Get Download John McKean – Customers Are People: The Human Touch at Forimc.net right now!

Salepage:

Archive:

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!

Unlock Lifetime Learning and Career Growth with the John McKean – Customers Are People: The Human Touch course only Original price was: $55.00.Current price is: $21.00. at CoursesGB!

Invest in your future with the John McKean – Customers Are People: The Human Touch course at CoursesGB and gain immediate, lifetime access to expertly crafted digital content designed to boost your career and personal development. As a leading platform for downloadable courses, we offer unparalleled value and convenience.

Why Choose CoursesGB?

Lifetime Access: Enjoy unlimited access to your purchased courses, forever.
Massive Savings: Get top-tier courses at prices up to 80% lower than original sales pages.
Secure Payments: Shop with confidence using our secure payment methods (PayPal, Stripe).
Practical Knowledge: Empower your career with actionable, real-world skills from over 60,000 diverse courses.
Instant Access: Start learning immediately after purchase via your account dashboard or email for most courses.
Learn Anywhere: Access your courses seamlessly on any device (desktop, mobile, tablet).

Start your learning journey today and discover the CoursesGB advantage!