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Product Management: Launching Your Product
By: Karen Holst
Released: Jun 17, 2019
Duration: 1h 10m
Description:
80% of new products fail. What are the other 20% doing right? Companies that see new products thrive did strategic planning to make it happen. Learn how to launch your product into the marketplace the right way. Entrepreneur and executive Karen Holst helps you to understand all the steps to successfully take your product from an idea to a customer’s hands. Discover how to identify your audience and the problem you’re solving for them. Identify the right goals, strategy, and team to heighten your product’s visibility and adoption, while avoiding costly mistakes. Learn how to build a product launch checklist and access the best tools and resources available for product leaders. Explore marketing strategies for connecting to customers with social media, video, influencer campaigns, and more. Plus, discover how to continue to grow your business beyond product launch day. .
Topics include:
- Writing a customer problem statement
- Targeting the right audience
- Setting goals and metrics
- Identifying stakeholders
- Building your product launch team
- Creating a product launch checklist
- Balancing speed and quality
- Connecting with your market via social media
- Marketing your product with influencers
- Holding a product retrospective
Contents:
Introduction
1. Before You Launch Your Product, Do This First!
2. Optimize Your Product Launch . with the Right Stakeholders
3. Organizing and Creating the Launch Strategy
4. Product Launch Marketing Campaigns for Exponential Growth
5. The Crucial Steps beyond Your . Product Launch Day
Conclusion
Author:
Karen Holst is an entrepreneur and executive with over 15 years of experience in consumer technology.
Throughout her career, Karen has led strategic partnerships and operated large-scale data organizations. She also has experience in marketing, communications, and new business development within multiple verticals in public and private sectors. Karen currently serves as a mentor for the Stanford Latino Entrepreneur Leaders Program and spends time speaking, teaching, and writing about innovation. Previously, she worked at IDEO, the popular global design company, as director of product, platform, and operations for IDEO U. Karen has also lead products as an executive fellow with the California Department of Education and cofounded an edtech platform, MyEdu, acquired by Blackboard. She holds a BS in corporate communication from the University of Texas at Austin.
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