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What’s the #1 way to boost response on a new or fatiguing promotion? If you guessed writing a new headline – then pat yourself on the back! But how do you decide if you’ve got a killer headline – or a flop? I’ve written headline that doubled…tripled…and even quadrupled response and kept a promotion alive for many years!

In this hot off the press book, I’ll give you my winning formula for writing a slam dunk winning headline! Plus, I’ll show you step-by-step how I create winners for some of the biggest health mailers in the country.

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The ABC’s or writing a powerful headline! My 3-step process helps you create a home run winner in record time!
The secret to a killer cover test! How to get more bang for your buck!
Does grossing out your prospect in a headline really work? Surprising answer can rev up your success rate!
Discover my secret for a “bull’s eye” headline! Grabs your prospect by the heartstring – and purse string!
Don’t even bother testing this stuff – it’s a waste of time and $$$!
How to pick the winners from the bombs! Play this game and hone your creative skills!
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PLUS you get a FREE bonus gift:

5 Secrets to Help You Write Killer Landing Page Copy for the Web!

Writing web copy is BIG business – and you can get in on it with my tried and proven formula! In this brand new special report, I’ll show you how to create killer web copy – and even convert existing direct mail copy to fit the web!

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The #1 rule you MUST KNOW about writing web copy! Follow it – and you’ll get a winner every time!
Long or short copy: which works best? I’ll give it to you straight!
The biggest mistake most web copywriters make – and how you can avoid it!
When to start using your “order now” buttons – and how often!
How to prevent eye strain when reading your copy! Discover the fonts and types that work best!
And much more!

Plus, I’ll give you REAL LIFE samples of web copy that is working right now! Go ahead and steal these secrets to create your next blockbuster web control!

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