Unlock Your Potential with the Infographics That Bring Traffic and Sell – Anna Vital course only Original price was: $499.00.Current price is: $73.00. on CoursesGB!

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Course description

Want to increase your traffic organically?

That's exactly what I wanted when I started my website with zero traffic, no subscriber list, and a massive debt from law school.

I tried everything from blog posts to videos but nothing increased my traffic enough to keep my business going, until I discovered infographics. That was 6 years ago.

Now I generate 10 million page views with just a handful of infographics.

After six years of experimentation with design and writing, I discovered a system for creating infographics that generate traffic. I call it 'persuasive design'.

In this course, I am showing how to use persuasive design to create infographics that will bring you traffic.

As long as you follow all the lessons and homework, I promise you that you will at least double your traffic.

What You Get:

Video lectures showing how to use all the tools
Worksheets – after each lecture there will be a worksheet that will help you complete an infographic fast and publish it, then measure the results for the next class
Templates – these are pre-designed templates you can modify to speed up the infographic making process
Bi-monthly webinars – after you finish the course, you and I and other students will come together every month to share with each other our insights, successes, and failures.
Downloads – I will share with you datasets and scripts I use to automate my work in Adobe Illustrator

BONUS: I will give you the exact design templates I am using to create infographics. The templates will only be shared with people who take the course.

BONUS 2: FOR FIRST 40 STUDENTS ONLY: half-hour individual session with me to brainstorm infographics specifically for your business/job (SOLD OUT)

BONUS 3: You will get my email templates for pitching infographics to the media.

Results:

You will see the results immediately during the course since we will be making and publishing infographics of your choice and getting traffic for your website.

As long as you do the homework, you will at least DOUBLE your traffic.

What You Will Learn:

In this course, you will create an infographic on a topic of your choice using Adobe Illustrator (free during the 30-day trial). You will then publish this infographic and generate traffic using this infographic to your website.

Before you finish your first infographic, we will create smaller infographics using PowerPoint and Keynote (one of them you most likely already have as part of your operating system).

Whatever your background (most people taking my class are writers, designers, marketers, and startup founders, but anyone can learn this), you will learn these:

how to create an infographic that will bring you traffic (one that people will click on)
how to create an infographic that will bring you repeat visitors (one that people will read and want more of)
how to work within a budget
how to work within your skillset
how to find credible data (data that people will trust)
how to create a story combining narrative data and numeric data
how to plan, execute, and promote an infographic from start to finish
how to create charts of different kinds (bar, pie, line, Sankey, cord, bubble, sunburst, radar, Venn, Gantt, heat map, choropleth map, stream graph, and a few more)
how to find effective visual analogies that make your infographic make sense
how to design like an artist – using color schemes, type, composition, and an underlying grid structure
how to use various infographic tools to speed up the process (this overview will include both free and paid tools)
how to distribute your infographic so that it is featured in the media
how to share your infographic on social media to make it viral

Prerequisites: a desire to learn, a topic on which you would like to create, and access to Adobe Illustrator (free or paid version – does not matter).

Course Start Date: Enrollment open now. Take the course at your own pace.

The course normally takes 6-8 weeks to finish.

Pre-register now to have access to course preview materials and to participate in the development of the course.

Why take this course:

It is still day one of infographics. Even though they have been around for a few years now, infographics build audiences and bring traffic like no other visual medium. Infographics, when done right that is. Learning this skill now, you will start growing your audience and your business sooner.

What will happen after the course:

After you finish the course, you will have already published infographics, plus you will have completed your one big infographic, published, and measured the results. You have the option of continuing to learn and taking an advanced class where you will learn to scale your infographic production.

Course Curriculum

Introduction

Introduction to infographic design

How this course will make you into an infographic designer

Anna's story of how she learned to make infographics

HOMEWORK

Chapter 1 – Visual Thinking

Infographic and your visual brain – how they work together
The steps of the infographic making process
Choosing the right type of infographics
Introduction to types of visualization
DOWNLOAD – How To Think Visually (infographic cheat sheet)
HOMEWORK – 1

Chapter 2 – Planning for Traffic and Going Viral

Idea generation
Generating viral infographic ideas
How to discover a high-traffic topic
Strategies for visibility in search
Techniques for discovering your topic
How to go viral (long term and short term)
HOMEWORK – 2

Chapter 3 – Visual Storytelling and Copywriting

Persuasive writing that leads to user engagement
The anatomy of an infographic story
How to write for infographics
Infographic sketching strategies
Sketching examples
Sketching the infographic – the inside look
DOWNLOAD – Worksheet for persuasive writing on your topic
HOMEWORK – 3

Chapter 4 – Using Design Tools

What you will learn
Introduction to infographic tools
Specialized tools vs generic tools
Making infographics in PowerPoint and Keynote
Introduction to Illustrator
Generating layouts in Adobe Illustrator
Creating charts in illustrator
Tools for each chart
Building advanced charts in D3.js and Illustrator
DOWNLOAD – Infographic templates for PowerPoint
DOWNLOAD – Infographic templates for Illustrator
DOWNLOAD – Universal icon set
DOWNLOAD – Shortcuts in Adobe Illustrator
HOMEWORK – 4

Chapter 5 – Making Your Infographics Beautiful

What makes infographics beautiful – overview
How to copy a color scheme
Color tools
Creating attractive color scheme
Using and combining fonts
Techniques for creating illustrations
Creating and managing icon sets
Integrating charts and illustrations in Adobe Illustrator
DOWNLOAD – Icon set starter kit
DOWNLOAD – Color Wheel
DOWNLOAD – Pre-Designed Color Schemes
What makes infographics beautiful – overview
HOMEWORK – 5

Chapter 6 – Publishing and Getting Traffic

How to get traffic
From publishing to going viral – the strategy
From 1,000 views to 1,000,000 views
How to build viral campaigns
The anatomy of a viral loop campaign
Pitching infographics to the media
DOWNLOAD – Email templates for pitching infographics to the media
HOMEWORK – 6

Chapter 7 – Scaling Infographic Production to Get More Traffic

Intro to infographic automation
How to budget an infographic
Outsourcing infographics
Comparing infographics in price vs quality on Behance, Upwork, Fiverr, 99Desingns
HOMEWORK – 7

Chapter 8 – Avoiding and Learning From Mistakes

What you should not worry about when planning your infographic
How to learn from other designers' mistakes
HOMEWORK – 8

Chapter 9 – The Future and Making Evergreen Infographics

Choosing evergreen topics
Creating interactive and dynamic infographics
How to work with datasets
How to calculate the ROI of an infographic
Infographic resources – how to keep learning after this course
DOWNLOAD- Infographic ROI worksheet
DOWNLOAD – Reusable infographic resources
DOWNLOAD – Free dataset resources

HOMEWORK – 9

Chapter 10 – LIVE EVENT – Sharing results and learning from experience
Q&A Live Session September 14th, 2017 at 1-2 pm PST

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Infographics That Bring Traffic and Sell – Anna Vital