10x Facebook Ads 2019 True Passive Income – Joana Wiebe

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Contents

Welcome and Start Here!

•  Welcome and Start Here!
•  Your Workbook <— Download Me!

Module One: Facebook and Instagram Ads 101

•  Facebook and Instagram Ads 101
•  Cheat Sheet: Stages of Awareness
•  How to Map a Lead Generation Funnel
•  How to Map a Webinar Funnel
•  How to Map a Challenge or Video Series Funnel
•  How to Map an Ecommerce Funnel
•  How to Map a Funnel from Scratch
•  End of Module Quiz

Module Two: Anatomy of Facebook and Instagram Ads

•  Anatomy of Facebook and Instagram ads
•  An Over the Shoulder Walk-Through of Ad Types
•  Resource: Facebook Ad Unit Guide
•  End of Module Quiz

Module Three: Gathering your Messages

•  Gathering your Messages
•  Ninja Technique: Facebook Group Message Mining
•  Ninja Technique: How to Mine Amazon Reviews
•  Ninja Technique: How to Mine Twitter for Messages
•  Ninja Technique: Facebook Ad Competitor Research
•  Cheat Sheet: Voice of Customer Research Questions
•  End of Module Quiz

Module Four: Mapping your Messages

•  Mapping your Messages
•  End of Module Quiz

Module Five: Writing High-Converting Messages

•  Writing High-Converting Ad Copy
•  Value Proposition Rehab
•  Long Copy vs Short Copy
•  When You're Ready to Write – Do This First
•  Step One- Reference your Funnel Map and Pick a Place to Start
•  Step Two- Write Down your Value Prop Variations
•  Step Three – Write your Headline Variations
•  Step Four – Write your Body Copy
•  Resource: Facebook Ad Copy Example
•  Ad Copy Worksheet
•  Cheat Sheet: Value Proposition Checklist
•  Resource: Emojipedia for Facebook Friendly Emoji's
•  Resource: Facebook Bullet Point Emojis
•  End of Module Quiz

Module Six: Images and Videos

•  Images and Videos
•  Resource: Creative Hub Gallery
•  Resource: Creative Hub Ad Formats
•  Resource: Facebook Text Checker
•  Cheat Sheet: Do's and Dont's
•  Anatomy of a One-Minute Video
•  Livestream Script: Educational/ Value-Add Content
•  Livestream Script: Relationship-Building
•  Livestream Script: Case Study
•  Livestream Script: Sales
•  Resource: Copyright Free Images from Pexels.com
•  Resource: Copyright Free Images from Unsplash.com
•  End of Module Quiz

Module Seven: Landing Pages that Convert

•  Landing Pages that Convert
•  Cheat Sheet: Anatomy of a High-Converting Landing Page
•  End of Module Quiz

Module Eight: Testing and How to Know if your Ads are "Working"

•  Testing and How to Know if your Ads are "Working"
•  How to Troubleshoot a Campaign
•  Cheat Sheet: Rules of Thumb for Effective Testing
•  Cheat Sheet: Key Metrics and what they Mean
•  Cheat Sheet: Key Metrics and what they Mean Continued…
•  End of Module Quiz

Module Nine: Red Flags

•  How to Spot and Avoid Red Flag Situations
•  Cheat Sheet: Red Flags to Avoid
•  End of Module Quiz

Bonus: Facebook Ad Compliance

•  How to Write Facebook Ad Compliant Copy in Difficult Verticals
•  Resource: Facebook Ad Policies
•  Step One- Reference your Funnel Map and Pick a Place to Start
•  Step Two- Write Down your Value Prop Variations
•  Step Three- Write your Headline Variations
•  Step Four – Write your Body Copy

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