Advertising on Twitter (2018) – Megan Adams

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Why choose Twitter for marketing? The paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic, keyword, username, or interest. It’s a perfect platform for small business and those new to online advertising—but it’s used by businesses of all shapes and sizes.

This course shows how to use Twitter advertising to engage followers and target new customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, you’ll find out how to set up bids and budgets, manage tweets, and review campaign reports.

Topics include:

• Recognize effective methods for building a powerful profile in Twitter.
• Explain how to define and target your audience.
• Differentiate among the different types of targeting on Twitter.
• Recall the various metrics you can view in your tweet manager dashboard.
• Explore how to leverage the power of Twitter Media Studio.
• Explain the differences between the tweet activity dashboard and the video activity dashboard.

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