Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS

Module 1:
Start Here

• Lesson 1: From the Instructor
• Lesson 2: What to Expect
• Lesson 3: The What & Why
• Lesson 4: Business Benefits of Community
• Lesson 5: Member Benefits of Community
• Lesson 6: Community as an Element of Value
• Lesson 7: Community vs. Audience
• Lesson 8: Levinger’s Relationship Model
• Lesson 9: The Relationship Model & Community Stages
• Lesson 10: The Customer Value Journey
• Lesson 11: Three Areas Your Community Can Serve Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)
• Lesson 12: Aware/Engate Communities
• Lesson 13: Excite/Ascend Communities
• Lesson 14 Advocate/Promote Communities
• Lesson 15: Communities that Convert
• Lesson 16: The Halo Effect

Module 2:
Community Positioning

• Lesson 1: Community Components
• Lesson 2: Identifying Market Segments
• Lesson 3: Identifying Common Bonds Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)
• Lesson 4: Community Impact: The Product Purchase
• Lesson 5: The Coffee Table Problem
• Lesson 6: Open Communities
• Lesson 7: Closed Communities
• Lesson 8: Open vs. Closed and the Customer Value Journey
• Lesson 9: Community Mission Statements

Module 3:
Growing Your Community

• Lesson 1: What is Social Density?
• Lesson 2: Growth Method: Seeding
• Lesson 3: Growth Method: Cold Open
• Lesson 4: Growth Method: Paid Traffic
• Lesson 5: Creating Sub-Topics
• Lesson 6: Intrinsic vs. Extrinsic Rewards
• Lesson 7: Creating Community Guidelines Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)
• Lesson 8: Welcoming New Members

Module 4:
Community-Building Content

• Lesson 1: Content That Builds Relationships
• Lesson 2: The Importance of Discussions
• Lesson 3: Community Topic Maps
• Lesson 4: Discussion Questions
• Lesson 5: Fluff Posts

Module 5:
Creating a Tribe

• Lesson 1: Sense of Community
• Lesson 2: Membership
• Lesson 3: Influence
• Lesson 4: Integration
• Lesson 5: Emotional Connection
• Lesson 6: Create Rituals
• Lesson: Case Study: Love Our Lurkers Week

Module 6:
Moderation

• Lesson 1: What does “Moderating” Mean?
• Lesson 2: Reactive Moderation & Conflict Management
• Lesson 3: Proactive Moderation
• Lesson 4: Feedback Loops Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)
• Lesson 5: 3-Step Social Customer Care Plan
• Lesson 6: Common Types of Community Members

Module 7:
Community Metrics & Tools

• Lesson 1: What to Measure
• Lesson 2: Measuring Growth
• Lesson 3: Measuring Activity
• Lesson 4: Measuring Experience
• Lesson 5: Community Platform Considerations
• Lesson 6: Facebook Groups as a Community Platform
• Lesson 7: Other Types of Community Platforms

What You’ll Get:

When you enroll today, you’ll receive instant access to:

• The Community Management Mastery Course
• 7 Core Modules
• 58 Video Lessons
• 12 Handouts
• 7 Quizzes (one for each module)
• 1 Final Exam

Plus, upon successful completing of the course and all exams you will also receive:

• A badge designating you as a Certified Community Management Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate suitable for framing
• Status and recognition as a Certified Community Management Specialist