Name: DigitalMarketer (Russ Henneberry) - 2019 Content Marketing Mastery
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DigitalMarketer (Russ Henneberry) - 2019 Content Marketing Mastery

Original price was: $495.00.Current price is: $75.00.

Russ Henneberry is the previous Content Marketing officer at DigitalMarketer, and founder of Modern Publisher, a community of information product business owners and expert digital marketers. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.

Category: Business and Sales Tag: 2019 Content Marketing Mastery|Digitalmarketer|DigitalMarketer (Russ Henneberry) - 2019 Content Marketing Mastery|Russ Henneberry

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DigitalMarketer (Russ Henneberry) – 2019 Content Marketing Mastery

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2019 Edition of DM’s Content Marketing Mastery Certification

COURSE DETAILS:

Module 1 Getting Started

Lesson 1: From the Author

Lesson 2: Here’s What to Expect

Lesson 3: Content Marketing: The What and Why

Lesson 4: The Content Marketing Formula

Lesson 5: Create a Customer Avatar

Lesson 6: Content Marketing and the Customer Value Journey

Lesson 7: The Most Dangerous Myth in Content Marketing

Lesson 8: The “Content Baton”

Module 2 Content that Drives Awareness

Lesson 1: Content that Creates Awareness and Engagement

Lesson 2: Goals at the Awareness and Engagement Stages

Lesson 3: 5 Staple Content “Wrappers”

Lesson 4: Content-Type: Blog Article

Lesson 5: The 10-Point Blog Post Audit

Lesson 6: Content-Type: Podcast

Lesson 7: Content-Type: Video

Lesson 8: Content-Type: Social Update

Lesson 9: What Should My Post Be About?

Lesson 10: How Should I Get Traffic to My Post?

Lesson 11: Engineering Engagement

Lesson 12: The Gate: From Awareness to Subscription

Module 3 Content that Generates Leads

Lesson 1: Content that Generates Leads

Lesson 2: Goals at the Subscribe Stage

Lesson 3: Content-Type: Lead Magnet

Lesson 4: 7 Types of Lead Magnets

Lesson 5: The Squeeze Page

Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page

Lesson 7: The 10-Point Lead Magnet Audit

Lesson 8: Content-Type: Event

Lesson 9: In-Person Events at the Subscription Stage

Lesson 10: Online Events at the Subscription Stage

Lesson 11: From Subscriber to First-Time Buyer

Module 4 Content that Sells

Lesson 1: Content that Sells More (and More Often)

Lesson 2: Goals at the Convert Stage

Lesson 3: Goals at the Ascend Stage

Lesson 4: Anticipating and Satisfying Intent

Lesson 5: Content-Type: Customer Story

Lesson 6: Content-Type: Product Demo

Lesson 7: Content-Type: Product Comparison

Lesson 8: Content-Type: Event

Lesson 9: The Gray Area Between Copywriting and Content Marketing

Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans

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Module 5 Content that Increases Retention & Loyalty

Lesson 1: Content That Increases Customer Retention & Loyalty

Lesson 2: Leveraging Awareness Content

Lesson 3: Content-Type: Welcome Email

Lesson 4: Content-Type: About Page

Lesson 5: Content-Type: Packaging and Package Inserts

Lesson 6: Content-Type: Support Documentation

Lesson 7: Content-Type: Events

Lesson 8: Digging a Competitive Moat with Content Marketing

About Your Instructor

Read more: https://pastebin.com/MaGTB4w0

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DigitalMarketer (Russ Henneberry) – 2019 Content Marketing Mastery

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