Direct Response Copywriting Course – Pam Foster

Finally, You’ll Have a Step-By-Step Plan For Crafting…

Persuasive Copy That Flat-Out Sells

There’s a myth floating around about copywriting…

…a dangerous myth that could have DISASTROUS consequences for anyone who believes it. Want to know what it is?

It’s the myth that copywriting is only meant for writers.

Right now there are thousands of business owners, agencies, and marketing professionals out there…

(Email marketers, content marketers, conversion rate specialists, traffic buyers…)

…who have no idea how much they are being held BACK by poor copywriting skills.

It’s sad, but true.

Think about it this way:

Copywriting is the art & science of writing words that SELL.

And no matter what your digital marketing specialty is, we all have to “sell” something!

• Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy…

• Email marketers have to “sell the open” in their subject lines…

• Even content marketers have to “sell an idea” in every blog post!

• This is why it’s essential for EVERY digital marketing professional to have strong copywriting skills.
• Copywriting is like dribbling a basketball. If you play basketball, it’s ESSENTIAL that you know how to dribble—no matter what position you play.
• The same is true of marketers and copywriting.
• The good news is that the principles of persuasion are the same no matter what you’re working on. The techniques you use to write a high-converting sales page are the same techniques that will help you write better-performing ads, blog posts, emails, and so on.
• And when you look at it that way, you start to realize that copywriting does a lot more than just improve conversions…
• From generating awareness and building engagement to fostering excitement and turning customers into active promoters of your business, copywriting plays a HUGE role in EVERY single step of the Customer Journey.
• (And it improves conversions. A lot.)
• That’s why copywriting is in such steep demand today. You might even be surprised to learn this one simple fact…
• FACT: Businesses NEED Copywriters
  Now More Than Ever

(…Who Actually Know What They’re Doing)

If you’re a business owner looking to increase sales…you need better copywriting.

If you’re an agency looking to get more clients and deliver better results…you need better copywriting.

If you’re a marketing professional looking to take the next BIG step in your career…you need to be a better copywriter.

Simply put, good copywriting can have such a profound effect on your business (and your career) that I wouldn’t call it a “game-changing skill…”

But a LIFE-changing skill.

And this is ESPECIALLY true in the world of digital marketing, where the vast majority of all communication happens through the written word.

Listen, I don’t want to overstate things here, but the cold, hard truth is this:

If you aren’t writing good copy, you aren’t marketing.

With bad copywriting, you’re just “playing pretend” at this whole digital marketing thing…

…and until you learn how to write persuasive copy that converts, you’ll NEVER be a “real marketer!”

See, a pretend marketer is someone who writes copy that “sounds good”…

…while a real marketer is someone who is able to write copy that grabs your prospect’s attention and compels them to read and take action.

It’s the difference between going through the motions and actually having a positive effect on your business.

That’s how important copywriting is. And that’s why we’re so excited about our brand-new Copywriting Mastery Course & Certification.

And we’re even more pumped to announce that we’ve created this course in a partnership with the world’s top authority on direct-response copywriting…

DigitalMarketer + AWAI = Copywriting Gold

For this Mastery Class, we’ve partnered with AWAI or American Writers & Artists, Inc.

Why?

Because, simply put, they’re the best there is.

For over 20 years now, AWAI has been the gold standard when it comes to training the world’s top-performing direct response copywriters.

As a result, they’ve gained the trust and built partnerships with the best direct marketing firms in the world.

We knew we needed to create a Copywriting Certification course. It’s just too important of a skill to ignore.

But rather than create it ourselves, the thought occurred to us:

Why not join forces with AWAI and combine their classic copywriting wisdom with our modern digital marketing expertise?

Well, that’s exactly what we did.

And the result…in our not-so-humble opinion…is a must-have digital copywriting training.

The truth is that we’re standing on the shoulders of giants here. We certainly didn’t invent copywriting. It’s been around for over a century.

Instead, we’ve taken 100 years of information about persuasion & copywriting and we’ve “made it modern.”

In other words, we’ve adapted the same principles that have been proven effective time and time again by classic direct-response copywriters (think David Ogilvy)…

…and bridged the gap to the digital copywriting needs of today.

The result is an incredibly valuable training program that gets our highest possible recommendation for ANYONE who takes digital marketing seriously.

When you become Certified in Copywriting Mastery, you’ll discover…

• Why SEQUENCE may be the most underrated aspect of copywriting & salesmanship, and how to leverage this little-known concept to make sure you deliver the right message at the right time to maximize sales…

• How to use the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…

• The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…

• Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…

• How to identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…

• What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more…

• Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters…

• How to quickly determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…

• Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)…

• Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…

• The “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
• Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…

• Learn how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more…

• What “copywriting osmosis” is, and how to use this incredibly powerful technique to go from Copywriting Newb to Marketing Master faster than you ever thought possible (many of the world’s most successful copywriters swear by this technique)…

• Banish “blank page syndrome” forever with 15 practical worksheets, checklists, and slide decks that make it easy to get started writing ANY type of copy you need…

• How to apply “The Power of One” to strengthen the impact of every testimonial on your website…

• Learn the 6 types of “Direct” and “Indirect” leads that will draw readers into your copy and get prospects hooked on your message…

• Discover how to use the “Before & After Grid” to capitalize on your prospects’ desire for transformation in order to create messaging that speaks to their deepest wants and needs…

• Get time-tested tips to create a stronger sense of urgency in your copywriting…so that your prospects won’t just want to buy, they’ll NEED to buy NOW!

• The counterintuitive reason why you should almost always DELETE your first paragraph of copy! (This revelation will shock you…)

• The secret to structuring an effective sales argument that turns skeptical readers into eager buyers (HINT: you need the right combination of logical + emotional appeal so your prospects can convince themselves to buy your product)…

• What the “Breath Test” is, and how to use this simple technique to easily identify any sentence that is too long for your prospects to understand…

• How to make sure your copy “rings true” for your prospect, so you always sound credible and believable (hint: watch out for those superlatives!)…

• What a “false close” is, and how & when to use this advanced copywriting tactic to convince prospects who are “on the fence” that they need to open up their wallet and buy your product NOW…

• And much more…

• In short, when you become a Certified Copywriting Specialist, you’ll know how to write attention-grabbing copy that SELLS…
• …a skill you can use to write better ads, blog posts, emails, sales pages, and literally ANYTHING else online!
• (Because remember, everything you write online is trying to “sell” something…whether it’s a click, an opt-in, a product, or just an idea.)
• Make no mistake, guys: copywriting CAN be learned, and THIS is the system to learn it.
• And like all our trainings and programs, we make sure the material is hands-on and practical.
• It’s not just “theory.”
• Instead, your mastery class comes complete with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy today!

What You’ll Learn In This Course

A System To Help You Stand Out From The Competition

As a copywriter, marketer, or business owner, you are struggling every day to stand out from a sea of competing options. In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why you’re the BEST option.

Classic, Direct-Response Copywriting, Updated for Digital

Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and more.

Winning Copy Structure For Every Industry & Business

Along with each new copywriting tactic in this course, you’ll get enlightening samples and examples from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, and more.

A Treasure Chest of Copywriting Tips & Tactics

You’ll learn all the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets..

Copywriting Mastery Course Details

In this 5.5-hour course you’ll learn everything you need to know about copywriting. You’ll learn where persuasive messages come from, how to tap into your visitors’ core buying emotions, and how to channel those emotions using powerful selling words!

Module 1: 

Start Here – Copywriting Defined

• Lesson 1: From the Instructor
• Lesson 2: Copywriting and the Value Journey
• Lesson 3: What is Copywriting
• Lesson 4: 3 Fundamental Rules of Selling
• Lesson 5: Defining the Prospect
• Lesson 6: Connecting with the Prospect
• Lesson 7: The Big Idea, The Power of One
• Lesson 8: Research Overview
• Lesson 9: Secret Simple Formula for a Successful Sales Letter
• Lesson 10: Recap: Everything You Already Know!

Module 2: 

Diving Deeper Into Effective Copywriting

• Lesson 1: The Theory of Resistance
• Lesson 2: Write Like You Talk
• Lesson 3: The Secret of Writing With Passion
• Lesson 4: The Power of Stories
• Lesson 5: Find Your Voice
• Lesson 6: Writing Your Story

Module 3:

What is Your Copy Really Selling?

• Lesson 1: It’s All About The Benefits
• Lesson 2: The Future Benefit
• Lesson 3: Lead Magnet Checklist
• Lesson 4: Deeper Benefits
• Lesson 5: Your Unique Selling Propositio

Module 4: 

Persuading Your Prospect

• Lesson 1: Connecting With Your Prospect
• Lesson 2: Myth of “You”
• Lesson 3: The Principle of Intimacy
• Lesson 4: Power Emotions
• Lesson 5: 4 Examples of Core Buying Emotions in Copy
• Lesson 6: The Golden Thread
• Lesson 7: The 4-Legged Stool

Module 5: 

Anatomy of a Successful Sales Promotio

• Lesson 1: Headlines
• Lesson 2: Leads
• Lesson 3: The Sales Argument
• Lesson 4: The Close
• Lesson 5: Guarantees
• Lesson 6: The P.S.
• Lesson 7: The Secret of Transupstantiation
• Lesson 8: Putting it Together

Module 6: 

Copywriting Secrets from the Masters

• Lesson 1: Copywriting Secrets 1-10
• Lesson 2: Copywriting Secrets 11-20
• Lesson 3: Copywriting Secrets 21-30
• Lesson 4: Copywriting Secrets 21-30
• Lesson 5: The End & Getting Certified

What You’ll Get:

When you enroll today, you’ll receive instant access to:

• The Copywriting Marketing Mastery Course
• 6 Core Modules
• 42 Video Lessons
• 6 Handouts
• 6 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

• A badge designating you as a Direct Response Copywriting Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate suitable for framing
• Status and recognition as a Direct Response Copywriting Specialist

How It Works

TAKE THE COURSE

The course is an 5.5 hour intensive training, with 42 lessons, 6 handouts, 6 quizzes, & a final exam.

PASS THE TEST

70% or better is required to pass the exam. You have 3 attempts to passow It Works

DISPLAY YOUR BADGE

You’ll get a digital badge to share on your social channels & a printable certificate for framing.

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