Find Your Dream Client – AJ Cassata

That’s why AJ’s says most service businesses don’t have a sales problem, they have a leads problem. Because what good is a “closer”, if there’s no one to close?

A lack of an effective lead gen system forces you into working with the wrong people, making less money, and feeling burned out. So instead of a “passive” marketing strategy which waits for clients to show up, you need an “active” strategy that goes and brings them in right now.

THIS NEW B2B LEAD GEN COURSE WILL HELP YOU…

• CONSISTENTLY BOOK MORE CALLS

  By using AJ’s proven framework, you’ll consistently book 5-10 new calls each week with ready-to-go, high-paying prospects.

• EASILY LAND BIGGER CLIENTS

  You’ll not only have the right leads, but the right sales process in place so you can more easily convert strangers into dream clients.

• ALWAYS HAVE A FULL PIPELINE

  You’ll learn how to identify, message, and generate leads in any niche or industry without being spammy or annoying.

• TAKE CONTROL OF YOUR REVENUE

  Instead of having income goals you never hit, you’ll now have an active strategy you’ll use everyday to reliably increase your income.

• ACQUIRE A RECESSION-PROOF SKILL

  By mastering cold outreach, you’ll always be able to generate an online income for yourself no matter the economy.

• NEVER WORRY ABOUT CLIENTS

  With this predictable lead gen system in place, you’ll never have to worry about “where your next client will come from” ever again.

WHAT’S WAITING
FOR YOU INSIDE

• Lesson 1: Mindset Is Everything
  Discover why it’s all about focusing on helping the customer, not selling them.
• Lesson 2: Intro To Outbound Prospecting
  Learn the difference between push vs pull marketing and the right way to do each.
• Lesson 3: 3-Step Process For Landing Meetings
  Master turning complete strangers into new conversations and booked calls.
• Lesson 4: Dialing In Your Niche & Avatar
  Walkthrough dialing in your avatar and what to do if you have multiple different ones.
• Lesson 5: Dialing In Your Messaging
  Understand your audience’s “flavor of pain” and craft short, powerful messaging.
• Lesson 6: Optimizing Your Digital Presence
  Learn the 8 key areas for optimizing your online presence and perception.
• Lesson 7: Workflows & Daily Rituals
  Create a simple, repeatable, daily outreach ritual so your pipeline is always full.
• Lesson 8: Tracking Opportunities In Your CRM
  Track the interest levels of your prospects without it being time consuming.
• Lesson 9: Tracking Your KPI’s
  Use the KPI template to stay organized and track your lead gen systems effectiveness.

MODULE 2:BUILDING YOUR LIST

• Lesson 1: Your List Building Mindset
  Understanding why precision over quantity is the key to fast results.
• Lesson 2: Defining Your Targeting Criteria
  Become crystal clear on exactly who you’re targeted so they’re easy to reach.
• Lesson 3: Building Lists Within LinkedIn
  Leverage the best practices within LinkedIn and Sales Navigator.
• Lesson 4: Building Lists With Email Databases
  Learn what databases are best for your niche and how to find decision makers emails.

MODULE 3:ENGAGING YOUR LIST

• Lesson 1: Proven Messaging Principles
  Create high-converting messaging with AJ’s tested cold outreach checklist.
• Lesson 2: Stages Of Awareness
  How to know exactly what to say based upon your prospects state of awareness.
• Lesson 3: Copywriting Frameworks, Templates, & Training
  Use these proven plug-and-play templates to start driving high-quality leads today.
• Lesson 4: Writing Sequences
  Learn how to follow up with anyone without being annoying.
• Lesson 5: Personalizing Your Outreach
  Discover how to make all of your outreach look and feel personalized.
• Lesson 6: Real Cold Email Breakdowns: Good & Bad
  Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.
• Lesson 7: Proof You Can Do This
  How to overcome “imposter syndrome” when getting started with your outreach.

MODULE 4:CONVERTING YOUR LIST

• Lesson 1: Converting Leads Daily
  The first thing you should do before you start prospecting every day.
• Lesson 2: From Interested To Booked Call
  How to effortlessly move someone from just being interested to booking a call.
• Lesson 3: Handling Objections & Concerns
  Use AJ’s proven templates for overcoming the most common objections.

MODULE 5:FINE-TUNING YOUR FUNNEL

• Lesson 1: Relevant Regulations & Compliance
  Learn everything you need to avoid so you can prospect safely.
• Lesson 2: Optimizing The 3 Keys To Success
  The three things to focus on above else to generate consistent high-quality leads.
• Lesson 3: Benchmark KPI’s
  Discover the exact benchmarks so you know if what you’re doing is working or not.

MODULE 6:SCALING & AUTOMATION

• Lesson 1: The Pro’s & Con’s of Automation
  What you need to know about automation before ever using it.
• Lesson 2: LinkedIn Automation Tools
  Best practices for leveraging LinkedIn automation tools to maximize conversions.
• Lesson 3: Email Automation Tools
  The technical set-up for email automation and email deliverability
• Lesson 4: Fine Tune The Right Things
  Wrapping up everything you’ve learned into a repeatable and effective lead gen system.