Intermediate – Advanced Google Tag Manager Course – Julius Fedorovicius

After completing this course, you will be able to:

• Speed-up tracking implementations/updates, make them easier to scale
• Communicate with developers easier and more efficiently
• Build a solid testing practice that prevents expensive mistakes
• Create internal workflows in your company that make data control easier to handle
• Feel more confident with technical terms (if you don’t consider yourself technical yet)
• Solve complex web tracking challenges
• Adapt to the future where tracking setups will become more complex and powerful due to things like server-side tagging

Take your website tracking skills to the next level and unleash the power of Google Tag Manager. This course will help you achieve that. It’s about time for you to go next-level.

Over the last several years, the digital analytics industry has drastically changed (e.g. Apple’s ITP, privacy regulations, the launch of Google Analytics 4, etc.). And things are not slowing down.

Don’t be left behind. Stay sharp and up-to-date.

This course can help you with that, for example:

• You will learn how to configure Google Analytics 4 Ecommerce setup (from A to Z)
• Other examples (that involve Google Analytics) will also be using GA4
• Learn how to configure the server-side GTM setups (that will increase the quality of your data collection)

Still using Universal Analytics? Not a problem! Enroll now and you will also get the previous version of this course with Universal Analytics examples (including Enhanced Ecommerce setup).

More than 60 videos explaining the inner depths of Google Tag Manager. Everything you need to know in order to call yourself an experienced GTM specialist.

1 out of 9 main modules of this course is dedicated just to the implementation of Google Analytics 4 Ecommerce via Google Tag Manager. It’s impossible to properly learn this topic just from a single 20-minute video. There are many nuances that you need to be aware of. Length of the module: ~2 hours.

Server-side tagging is a powerful but complex topic. If you (or your company) are serious about data collection and want to improve its quality, these two modules will help. You’ll start with the basic setup and then will go towards more powerful solutions.

This course is not just “sit back and watch”. The best way to learn is to do, therefore, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course). Note: for server-side tagging lessons, you will need to use your own website and domain.

At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.

You’ll get access to my checklists and other downloadables that will help you be more efficient with Google Tag Manager. I personally use them on various projects.

Your Google Tag Manager course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime. Once the course gets an update (e.g. a new lesson or re-recorded module), you’ll get that instantly, free of charge.

If you complete this Google Tag Manager course and don’t feel like you’ve reached the next level of Google Tag Manager, email me for a refund. No questions asked.