Megan Adams – Twitter Marketing: Advertising

Twitter Marketing: Advertising

By: Megan Adams

Skill Level: Beginner

Duration: 1h 49m

Released: March 24, 2018 

Description:

Why choose Twitter for marketing? The paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic, keyword, username, or interest. It’s a perfect platform for small business and those new to online advertising—but it’s used by businesses of all shapes and sizes.

This course shows how to use Twitter advertising to engage followers and target new customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, you’ll find out how to set up bids and budgets, manage tweets, and review campaign reports.

Topics include:

• Twitter ad types
• Creating a powerful Twitter profile
• Targeting an audience
• Using keyword, interest, behavior, and advanced targeting methods
• Setting up budgets and bids
• Creating a campaign
• Managing tweets
• Viewing campaign reports and insights

Contents:

• Introduction
• 01. Get started
• 02. Prepare for Success
• 03. Foundations of Twitter Ads
• 04. Basic Targeting Methods
• 05. Advanced Targeting Methods
• 06. Bid Configuration
• 07. Create a Campaign
• 08. Manage Creative
• 09. Review Analytics
• Conclusion

Author:

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