Michael Duquet – Writing Ad Copy

Writing Ad Copy

By: Michael Duquet

Duration: 1h 8m

Released: May 23, 2016

Description:

Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don’ts and explains what the future of advertising holds for copywriters and creative strategists.

Topics include:

• Writing relevant, eye-catching ads
• Defining your goals and metrics for each campaign
• Writing ad copy for different media types
• Understanding your audience
• Using personas in ad copywriting
• Avoiding passive voice
• Including a call to action

Author:

Mike Duquet is a conversion optimization and growth strategist at social media marketing platform Hootsuite.

Using a blend of psychology and deep data, Mike works to connect millions of customers to solutions that fit their needs. With over 11 years experience working with—and leading—marketing and website content teams, Mike has managed every facet of customer contact and is driven by the goal of making the internet work for clients and customers alike.

Get Download Michael Duquet – Writing Ad Copy at Forimc.net today!

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!