Raw Food Teacher Training – Karen Knowler

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Dear Raw Food Enthusiast,

• Have you often wondered or dreamed about teaching raw food classes of your own but haven’t yet made the move?
• Are you a raw food teacher who loves what you do but know that you could be doing things even better?
• Would you love to make a living out of teaching raw food classes or workshops, or increase the revenue you already earn through existing complementary work but lack the know-how to confidently expand your offer?
• Do you have recipes and/or raw food information that you know is great and you’d love to share it with lots of people… but you don’t know where to start?
• Or are you someone who already does some demos on a small-scale and fairly casual basis but have never had the know-how to create something really special and run an event in a professional, profitable and memorable way? 

If any of the above is you, then I have the most perfect opportunity for you to turn your dream into a reality – but the window of opportunity is only open until 1st July 2019 . NOW EXTENDED UNTIL Friday 19th July 2019 for International Raw Food Day participants. Last chance until spring 2020.

Hi, I’m Karen Knowler…

author of “Raw Food Made Simple” and the founder of the “International Association of Raw Food Coaches, Chefs and Teachers” (IARFCCT).

What you may not know about me is that 20 years ago, in 1999, when I was just beginning to go solo in my raw food business adventures, I had no clue how to teach raw food or how to create a raw food class, as no raw food teachers existed in the UK – let alone any kind of raw food teacher training courses!

Like many people, I had plenty of doubts and fears, and believe it or not, massive confidence issues. In fact, public speaking was my number one fear. And, not only that, I really wasn’t sure if anyone would want to learn from “little old me” (I was 26 and looked 16!) or if I could teach them anything they didn’t already know.

What if they felt it was all a bit too basic, or they didn’t like my recipes, or…?

However, as I was to find out very quickly and delightedly, people did want to learn from me, there was plenty that they didn’t know, and not only did they love my recipes, but those same recipes put them on the path to going raw and reaping all those wonderful benefits… 

In short, everyone was happy!

I got to teach what I knew and loved (and earned some very handy money for my time spent doing it).

My students got to learn how to make quick and easy raw food that they loved and would go on to make in their own home, so they could finally go raw and get as healthy and energetic as they hoped to.
Through teaching my first class I realised that:

• Teaching raw food classes is a lot of fun!
• Teaching raw food classes is easier than you think
• Teaching raw food classes is incredibly rewarding and gratifying
• Teaching raw food classes changes lives

A lot has happened since that first class. In fact over the next ten years I went on to teach thousands of people in live class settings in the UK, the US, Germany and the Netherlands.

I learned that people the world over are literally hungry for great raw food recipes that they can make quickly and easily in their own home, and, one thing is absolutey for sure:

There are NOT enough raw food teachers in this world

It’s true.

A lot of people don’t pursue their dream because they are worried about there being too many raw food teachers, or that they don’t know enough, but trust me, we are a very long way away from THAT reality! In fact, I would go so far as to say that there is a severe LACK of raw food teachers in this world. (And you only have to be a step or two ahead of those you’re teaching, so it’s really no big deal.)

Not only that, but what most teachers are NOT seeing yet is that you don’t need to teach raw food to those who want to eat raw food.

Allow me to explain…

First of all, right now there are literally tens of thousands of people around the world who are raw food enthusiasts and want to learn more raw food recipes from someone like you.

Why? Because while they may have bought the books, read the websites, and even watched the YouTube videos, they STILL haven’t started eating raw food in the way that they want to.

Something is stopping them, and, more oftentimes than not, it’s one thing and one thing only:

They want to see the food being made and TASTE it before they commit.

In fact, they might be feeling a little bit scared, intimidated, confused or even overwhelmed by everything they’ve read and seen, and they just want someone to take them by the hand and show it to them in a way that is accessible and doable for them…

It makes sense when you think about it, right? Perhaps you were the same…? 

I know that a huge turning point for me personally was when a new raw food friend made me a very simple almond milk right at the start of my raw food journey (1993) – for me that was a life-changing moment! Then he went on to make a carrot and apple juice – again, something I had never tried before. Wow! I was having my mind and taste-buds blown wide open! And this was just in a 15-minute window of time in his tiny home kitchen.

After that I realised just how important it is to not only learn from others, but to actually learn first-hand and to TASTE the recipes. We all want it to be EASY!

And so it was that just two simple recipes shown to me in a friend’s home literally did change my life.

So just think what an entire raw food class can do!

Yes! I know…

Today things are different to back then, but in a very good way.

Not only are there more raw food enthusiasts around today who want to learn at raw food classes (raw food is really getting big now because of the huge amount of interest in veganism), but there are literally MILLIONS of other people out there (you probably know a few hundred yourself), who, if raw food was “packaged” in a different way, they would be all over it and loving it just as much as you do…

You only have to think about a handful of your friends and family, or work colleagues, to realise that EVERYONE can benefit from raw food – and they’d be totally open to learning about it if it were presented to them in a “non-raw-food-labelled” way!

And so it is that, whether you want to teach raw food to raw foodies, or to teach others who are totally new to raw food but really want to experience the benefits (without the label), NOW is most definitely the time to make your raw teaching dream come true, because the time is RIPE with possibility – and it’s NEVER been better.

And it’s just going to get better, because everything (literally everything) is heading in this direction.

20 years ago I ran my first raw food class, and that filled up in a few short weeks with hardly any advertising – and that’s when raw foodies were pretty rare indeed!

14 years ago I ran an off-the-cuff class and filled it to capacity (40 people) in JUST 5 days!

It was after that that I realised that more raw food teachers were needed – and FAST!

Demand was on the up and yet many others had tried (and sadly failed) because they didn’t get their act together. They didn’t know how to manage all the various parts of organising and running a class, they didn’t know what to teach or how, and they didn’t know how to manage the planning and finances effectively… so they either lost money, worked too hard, or had a bad experience because of their lack of know-how.

It broke my heart, because these were great people with wonderful intentions (and great, delicious recipes!), but they tried to make it on passion alone. And while passion is absolutely vital, it’s very much a FACT that passion is most definitely NOT enough.

Realising that I had a blueprint that worked (over and over again), I decided that I would be of the greatest service, ultimately, if I would share my hard-won “secrets” with other Raw Food Teachers and Raw Food Coaches who wanted to teach, because this simply couldn’t continue.

And so, my journey as a Trainer began 12 years ago when I ran my first Raw Teacher Training live in England to a total of over 70 people from all around the world over a two-year period. Two years later in 2009 I went deeper still, and released an in-depth home study training program going into all the nuts-and-bolts of planning, marketing, running and teaching a unique raw food class. And then, in August 2011, I took my teacher business training LIVE at a fantastic venue in London where I showed 30+ people from all around the world how to teach my hugely popular “Raw Food Made Simple” class.

In 2012, I then took it up a notch yet again and created the most amazing, step-by-step, all-you-need-to-know Raw Food Teacher Training possible. Many hundreds of people went through that training and absolutely LOVED it – the testimonials were off-the-charts!

And now here in 2019, I have gone a few steps beyond yet again, adding in two completely done-for-you class plans (one is 2 hours, the other 4-5 hours), a complete one-day video class of me teaching my signature class “RawFood Made Simple” so you can see how I teach classes no matter where you are in the world, and there’s also 25 of my most popular recipes that you can use in any class of your own creation! (And there’s more.)

This Raw Teacher Training will show you how to teach awesome, profitable classes that change lives and are a complete joy to teach, no matter where you’re starting from – and I’m ready to share it with you again, starting in June 2019.

Please note that this Training is open to ANYONE, anywhere in the world, with any level of raw food knowledge and experience. It’s 100% virtual – meaning that you can learn it from the comfort of your own home, and at your own pace.

It’s also in a format that anyone can work with, with each of the 16  training modules comprising of a training handout and audio recording plus specific training-related assignments and a transcript. You’ll also receive step-by-step guides, all-important checklists, invaluable scripts and pre-written copy, fill-in-the-blank forms and templates, financial spreadsheets and sample handouts – there’s even a Countdown Calendar to the big day!

Literally everything you could want to create, plan and profit from your own raw food classes, is provided to you through this Training – and I couldn’t be more excited to share it with you.

If you’re ready to learn more about the all-new Raw Teacher Training for 2019, then here’s the full scoop…

PART 1: MAIN TRAINING – 16 STEP-BY-STEP MODULES

These 16 modules are delivered 3 per month at the start of every month over a 6 month period. We start our journey together on Wednesday 12th June 2019 and complete at the end of November 2019.

MODULE 1 | WHAT’S INVOLVED IN RUNNING GREAT CLASSES AND WHAT A GREAT RAW FOOD CLASS LOOKS LIKE

A great class doesn’t happen by accident – in fact there’s a lot of thought and planning that needs to go into the creation of a great raw food class, and the running of the business behind it. That doesn’t mean that it’s going to be difficult, however, just that you need to know what you need to know! In this module you’ll learn about the various different components that you’ll need to think about and take care of when it comes to creating a raw food teaching business, including the all-important legal and safety issues, plus what needs to be considered and implemented for your class to be a huge success for both you and your students.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Raw Food Teaching Business Success Map” – a snapshot summary of the various different areas of your raw teaching business that you need to take care of so you know what you need, how it’s all supposed to look and how it all works together.

CHECKLIST: “What Makes a Great Raw Food Class Checklist” – take care of all of these components, by checking them off one-by-one, and you’ll have yourself a great raw food class!

MODULE 2 | HOW TO DECIDE ON YOUR IDEAL AUDIENCE, KNOW WHERE TO FIND THEM, AND DECIDE ON WHAT KIND OF RAW FOOD CLASSES YOU WANT TO RUN FOR THEM

Are you going to teach classes to existing raw food fans, complete newbies, or another group entirely? I’ll help you decide who are the right people for you to teach, show you how to find those people (the marketing comes later) and how to decide what type of class would work best for you and them from the many options now available – you’ll be amazed at how many types of raw food classes there are!

EXCITING COMPLIMENTARY BONUSES:

DECISION TOOL: “How to Choose Your Market and Define Your Unique Teaching Niche” – use this easy but powerful mini-workbook to help you decide who you’re going to teach and why.

FILL-IN-THE-BLANKS POSTER: “My Unique Teaching Business Blueprint Is…” – once you’re clear, use this beautiful document to record what your own unique teaching niche/market and positioning is going to be.

POSTER: “Raw Food Class Options” – the various different options for styles of class you can teach, to view at a glance.

MODULE 3 | WHAT YOU CAN TEACH AND TALK ABOUT IN YOUR RAW FOOD CLASSES, AND HOW TO DEVELOP YOUR OWN UNIQUE RECIPES & CONTENT

There are so many possibilities available for what to share in your class. In this third module I’ll talk you through all of the various options of what you can teach and why, and show you how to create your own content and, yes, even your own recipes so that you can create the perfect class for your chosen audience with your very own copyrighted and unique-to-you information. (I’ll even share with you how to legally protect your newly-created intellectual property!)

EXCITING COMPLIMENTARY BONUSES:

POSTER: “Raw Food Class Content Options” – the various different options for the content/approach that you can teach in a class, to view at a glance.

INFORMATION PACK: “Raw Food Basics” – a brilliant 20+ page overview of the key raw food teachings that every raw food teacher should know. This is especially perfect for those who are still learning raw food for themselves, but feel ready to start sharing recipes and basic beginner’s information with others.

POSTER: “How to Create a Raw Food Recipe from Scratch” – an invaluable summary of how to go about creating your own recipes step-by-step.

MODULE 4 | HOW TO BE A GREAT RAW FOOD TEACHER

Even if you lack confidence like I did, are wary of teaching large groups, or indeed have any hang-ups or reservations about teaching raw food classes, I’ll share with you the various different ways to stay within your comfort zone until your confidence increases. The good news is, lack of confidence does not have to stand in your way – and once you’ve learned everything I have to share with you in this invaluable multi-faceted module, you’ll not only feel confident and look professional, but you’ll also know a variety of different ways to share information, manage a group, demonstrate recipes effectively, change up the class energy, handle questions and answers, and even take the spotlight off of you (if that’s what you want).

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Teacher Skills List” – the different things you will need to know and be able to do to be able to handle any class/teaching situation.

POSTER: “Different Ways to Mix Things Up in Classes for Varied Student Experience & Shifting the Energy” – an at-a-glance reminder of the various different ways to mix things up in a class setting and how and why they change things.

POSTER: “The 4 Most Common Student Personalities” – a quick but powerful reminder of the different types of student and how to keep everyone happy while maintaining whole-class happiness and harmony.

CHECKLIST: “How to Teach a Raw Food Recipe Effectively” – an invaluable reminder of the different things you should walk a student through in order for them to fully understand a recipe and how to make it.

DONE-FOR-YOU SCRIPT: “How to Manage Questions Within Any Class Situation” – knowing how to handle the inevitable questions while keeping your class to time is one of the most important “tricks” to learn. This pre-written “works-every-time” script will tell you exactly what you need to say to keep everyone happy and accommodated and your class on track. 

Get Raw Food Teacher Training – Karen Knowler , Only Price $127

MODULE 5 | WHAT FOOD AND EQUIPMENT TO USE & DEMO – AND WHY

The typical raw food class will inevitably revolve around food and equipment, because those are the two magic components that create the all-important recipes. Knowing that there are many different pieces of equipment, so many different raw foods and ingredients, and only a limited amount of time, how do you know what to demo, when and why? Your questions will be answered in this fun, info-packed module where we’ll discuss the most common pieces of equipment and the best foods to include in your raw food class, depending on who you are teaching and for how long. Not only that, but in order to make your classes more profitable for you and more valuable to your students, I’ll also teach you how to make additional product sales off the back of your demonstrations – completely naturally and without being at all salesy.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Raw Food Groups” – an at-a-glance reminder of the 20+ different raw food groups for you to take into account when planning your raw food classes.

POSTER: “The Top 5 Foods to Revolve Your Raw Food Class Around” – instant inspiration and guidance will be yours when you refer to this poster to know where to start when it comes to planning your recipes and class themes.

CHECKLIST: “Raw Food Kitchen Equipment Checklist” – a handy reminder of the different pieces of equipment that could be part of one or more of your raw food classes.

MODULE 6 | HOW TO CREATE GREAT-LOOKING, VALUABLE HANDOUTS AND TAKE-AWAY PACKAGES

A critical but often overlooked component to a successful, valuable and professional raw food class is the all-important handouts. Handouts can – and should – be more than just the recipes that you teach. In this module you’ll learn everything you need to know about how to create beautiful handouts that delight and impress (as well as doing the job they’re supposed to do!) and also how to present them, what to put in your packs, how to ensure that they are something that your students use and get value from long after the class has completed – AND makes them more likely to invest with you again in the future.

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Class Packet Checklist” – an invaluable list of the different components and documents that could, or should, go in every raw food class packet.

CHECKLIST: “A Step-by-Step Guide to Creating Awesome Raw Food Class Handouts” – your literal step-by-step guide to all the things you need to do and/or consider to create handouts and get them from idea to finished product.

REAL-LIFE EXAMPLE: “Raw Food Made Simple” class handouts – a 10-page sample extracted from my own raw food class handouts, so you can see how great handouts look.

REAL-LIFE EXAMPLE: “Raw Food Made Simple Teacher Training” order form – a sample order form from my own class to show you what you need to include to summarise an offer and process a payment.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Feedback Form” – use this word template to personalise the all-important feedback form that you’ll want your students to complete before they leave.

MODULE 7 | HOW TO FIND AND SELECT THE RIGHT VENUE

Selecting the right venue is a huge part of what makes for an enjoyable class experience, and an area where so many teachers unfortunately get it wrong. In this seventh module I’ll talk you through the pros and cons of teaching from home versus finding a third-party venue, including all of the many things to look for when selecting the right venue and all of the things you need to consider before signing on the dotted line. (Your choices in this area can literally make or break how your students feel about you and your class, so it’s vital to get it right.)

EXCITING COMPLIMENTARY BONUSES:

POSTER: “Teaching from Home Versus Hiring a Venue” – an at-a-glance reminder to help you decide what venue is right for what class.

CHECKLIST: “What to Look For in a Prospective Raw Food Class Venue” – refer to this checklist every time you check-out a potential new venue and you’ll never be caught out again.

POSTER: “How to Set Up Your Classroom” – a suggested floor layout plan for your classroom so that everything has its place and enough space to fulfil its purpose on the day.

MODULE 8 | HOW TO FIND AND WORK WITH THE RIGHT TEAM

Yes, you will need help! And while finding someone to assist you may seem like one of the easiest parts of the equation (“I’ll just get my sister to come round and do a few bits on the day”), it can actually be the one fraught with some of the biggest issues. In this module I’ll talk you through what you must know about finding and hiring the right assistant/s, how to organise and manage your team (they’ll usually be doing a lot more than just one thing), how much to pay them (no, you don’t do a barter or a trade – and I’ll explain exactly why), and how to make sure that they take away a lot of your stress rather than add to it!

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Different Types of Help You’ll Need to Successfully Run Your Raw Food Classes” – this poster will remind you of the various different assistant roles, what each one involves, what each one should be paid and for how much time you’ll need them.

CHECKLIST: “The 10 All-Important Questions to Ask Prospective Class Assistants” – using these questions when interviewing will go a long way in ensuring that you hire the right man or woman for the job.

REAL-LIFE EXAMPLE: “Raw Food Class Assistant Job Description” – a typical job description for your first raw food classes helper so that both of you can see exactly what’s involved.

MODULE 9 | HOW TO PRICE YOUR CLASSES & STICK TO A BUDGET

While many people love teaching raw food classes just for the joy of it (and it’s true, they are such great fun that you might just want to do it for free!), but the reality is, you still have to make a profit, or your teaching career will be VERY short-lived! And that’s not what we want of course – your classes need to happen over and over again so that you can change lives not for one-time-only but for as long as you feel called to share this work. So, in this ninth module, I’ll show you how to take care of all of the financial aspects of your classes so that you can price your classes confidently and know you’re going to come out of each class with your desired profit – or more!

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Class Expenses Checklist” – this handy checklist will ensure that you don’t overlook the common and not-so-obvious costs involved in running your classes so that you can budget effectively.

POSTER: “Raw Food Class Pricing Guidelines” – whatever length of class you’re teaching and whoever you may be teaching it to, this poster will simplify the whole pricing process for you so that you don’t have to waste precious time worrying about what (or what not) to charge.

PRE-PROGRAMMED SPREADSHEET: “Raw Food Class Income and Expenditure Calculator” – this invaluable pre-programmed excel spreadsheet will give you a real-life example of the income and expenditure for a raw food class AND give you space to add in your own projected figures, so you can see how a class adds up financially before committing to it.

MODULE 10 | HOW TO MARKET AND FILL YOUR CLASSES

Marketing is one of the most critical pieces of all – you simply must know how to let people know about your classes, and, just as importantly, have them reserve their spot and pay for it! No students = no class = no business, so this piece is vital. Without a doubt, there is a LOT to this piece, but in this module I’ve done ALL of the thinking and planning for you, and not only am I giving you proven raw food classes marketing materials to model, but also a step-by-step guide to marketing online and offline, PLUS a day-by-day marketing plan to make sure that your classes sell out each and every time. (This one piece alone is truly worth your investment in this training.)

EXCITING COMPLIMENTARY BONUSES:

REAL-LIFE EXAMPLES: “Karen’s Raw Food Classes Marketing Swipe File” – Yes, it’s true, I’m giving you copies of the very same marketing copy that I used to fill my raw food classes when I used to teach on a regular basis.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Sales Page Template” – use this specially designed word document to literally type directly into so that everything your prospective students need to know about your class is there for them. Then simply email the document to your web designer (or upload it yourself) and get your raw food class online and advertised in less than 30 minutes!

CHECKLIST: “Where to Advertise Your Raw Food Class Online and Offline Checklist” – both types of advertising are important in order to fill your class and yet most raw food teachers tend to have strengths in one area rather than both. This checklist will make sure that you cover all of the bases each time you market so that you can fill your classes every time.

POSTER: “How to Use Social Media to Fill Your Classes” – social media is one of the best ways to let people know about your classes and it’s FREE advertising! This poster will give you specific, proven ways to sell seats to your class, including sample tweets and Facebook posts.

STEP-BY-STEP: “How to Post a Raw Food Class Event on Facebook” – advertising your class (for free) on Facebook is so easy and takes less than 10 minutes to do. This step-by-step will tell you exactly how and also what to put on the event listing to help you fill your seats and answer all of the important questions.

CALENDAR: “Raw Food Class Marketing Calendar” – this 6-week calendar will tell you EXACTLY what to do to market your raw food class and, just as importantly, when to do it. You’ll never wonder what you missed or if you didn’t do enough promotion ever again!

MODULE 11 | HOW TO TAKE CARE OF ADMINISTRATION

Handling bookings, payments and correspondence is often the first “real-life” interaction that you and a student may have, and it counts for far more than you might imagine when it comes to them having confidence in you and getting excited about learning from you. Whether or not you consider administration to be your strong point, it is important AND it can be super-easy and incredibly streamlined when you know how! In this module I’ll give you a step-by-step guide to managing the administrative areas of your teaching business, as well as specific copy that you can use in your emails and marketing to make sure that everything in this arena is as simple for you as possible. We’ll also be talking about how to handle refunds and cancellations – these can and do happen (it’s just part of life) so you need to be prepared!

EXCITING COMPLIMENTARY BONUSES:

POSTER: “Raw Food Class Booking Flow” – a map of how things should flow from when someone decides to book with you through to how to receive payment and how to acknowledge and record the transaction.

PRE-PROGRAMMED SPREADSHEET: “Raw Food Class Bookings Record” – use this pre-designed excel spreadsheet to keep a record of all of your bookings and income as they come in, as well as your database for future connection purposes.

STEP-BY-STEP GUIDE: “How to Take Payments Online via PayPal” – you don’t have to get into fancy shopping cart systems and talking to your bank about having a merchant account if you don’t want to. PayPal enables every size of business to receive money quickly and easily online without any fuss or difficulty. This step-by-step will show you how to set up your PayPal account so that you can accept payments online, making life easy for both you and your students.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Acknowledgement Copy” – this pre-written text comes to you in a simple word document for you to personalise to your unique class. As all the thinking has been done for you, you don’t need to worry about mis-wording your communication or leaving out the all-important details. Once you’ve filled in the blanks, simply copy and paste into your email and you’re all set to acknowledge your bookings in a polite, professional and friendly manner.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Reminder Copy” – this pre-written text also comes to you in a simple word document for you to personalise to your unique class. As all the thinking has been done for you, you don’t need to worry about mis-wording your communication or leaving out the all-important details. Once you’ve filled in the blanks, simply copy and paste into your email and you’re all set to remind your students about the upcoming class and what they need to do/bring/pack.

FILL-IN-THE-BLANKS TEMPLATE: “My Raw Food Class Refund Policy” – this simple word document comes to you with suggested wording and fair policies for handling refunds and cancellations. It’s yours to edit as you wish, depending on your own business policy and/or that as dictated by your country of residence.

MODULE 12 | WHAT TO DO IN THE RUN UP TO YOUR CLASS

There’s a very definite order to things and a lot of things to think about in the final few days before a class – more than most people imagine, by far. In fact, if you’re not a “details person” it can be very easy to forget one tiny thing that ends up causing big problems right at a critical moment on the big day itself – needless to say, I don’t want that to happen to you! As such I’ve created not only a Countdown Calendar for you to run your preparation by, but also a Countdown Checklist to accompany it and a recommended packing list so that no detail can ever be forgotten.

EXCITING COMPLIMENTARY BONUSES:

CALENDAR: “Raw Food Class Countdown Calendar” – this 10-day calendar will tell you EXACTLY what to do in the run-up to your raw food class and, just as importantly, when to do it.

CHECKLIST: “Raw Food Class Countdown Checklist” – designed to work hand-in-hand with the Countdown Calendar, this will make sure that you’re clear on all the smaller details and that nothing gets forgotten.

CHECKLIST: “Raw Food Class Outfit & Image Checklist” – your indispensable reminder about what to wear and what not to wear for your raw food class, as well as reminders about appropriate self-care and professional grooming – so easy to overlook when you are busy thinking about everything else but yourself in the run up to the big day!

PRE-PROGRAMMED SPREADSHEET: “Raw Food Class Shopping List” – use this pre-designed excel spreadsheet to list out everything you need to buy for your class – and to keep for future reference so you never have to create your shopping list from scratch ever again.

CHECKLIST: “Raw Food Class Packing List Checklist” – use this checklist to make sure that you’ve got everything you need and have it packed and ready to go – before the big day happens.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Recipes Preparation Schedule” – typically you’ll be pre-preparing some or all of your recipes before your class, especially if it’s a large one or if time is short. At the very least there may be certain things to do like soaking or sprouting certain ingredients, or perhaps dehydrating. This handy chart will enable you to plan ahead effectively so that you are organised and clear on what needs to be done when.

MODULE 13 | HOW TO RUN YOUR BIG DAY

Although we’d like to think that all that matters on the day itself is simply teaching the class, this is actually just a fraction of what you need to think about when the big day arrives. Aside from the actual teaching there’s administration, team management, meeting and greeting, setting up your teaching area correctly, setting up shop (if you choose to run one), handling questions, time management and so much more! However, don’t let this put you off, because today is where the magic happens. This is the day that changes lives. And again, I’ll be providing you with a complete checklist of things to make sure are handled on the day as well as teaching you exactly how to handle them, so that you are stress-free and can coolly and calmly go about teaching and enjoying your class – just as it should be.

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Class On-the-Day Checklist” – use this invaluable checklist on the day of your class to make sure that you take care of everything you need to before you start, during the day, and also at the end.

DONE-FOR-YOU TEMPLATE: “‘Raw Food Class This Way’ Signage” – some venues may not have a way of letting people know where your classroom is within the actual venue, which is obviously a problem if it’s not immediately clear! These two pre-designed signs come to you in an easy-to-edit word document, thus enabling you to personalise and print off the two most important signs you need for your class when teaching away from home.

DONE-FOR-YOU SCRIPT & CHECKLIST: “How to Greet Your Guests as They Come in the Door” – whether it’s yourself or a member of your team who welcomes your students on the day, the “meet and greet” is so important to get right and yet so easy to get wrong. This script-cum-checklist will ensure that your guests come into your class feeling loved, comfortable and welcomed from the moment they arrive.

REAL-LIFE EXAMPLE: “Karen’s Class Schedule Outline” – I’m giving you a copy of the schedule I used to run one of my classes so you can see how I knew not only what to do during my class, but when to do it.

POSTER: “Intention Setting for the Perfect Class” – you’ll want to pack this inspiring and grounding poster every time you run a class. The powerful words on it will help you centre yourself, set the intention to have a perfect class, and enable you to confidently step out as the fabulous teacher you are.

DONE-FOR-YOU SCRIPT: “How to Start Your Class & Create Instant Heartfelt Community” – there’s an art to knowing how to start your class – what to say, what to do, how soon to dive into content etc. This tried-and-trusted script will ensure that you open your class in the best, most professional way possible, while giving yourself time to warm up and making your audience feel safe, connected and welcomed.

DONE-FOR-YOU SCRIPT: “How to End Your Raw Food Class on a High” – ending on a high note is critical, this script will show you how to wrap your class in the perfect way for you.

MODULE 14 | HOW TO SELL PRODUCT AT THE BACK OF THE ROOM

Many raw food teachers (including myself in the early days) think that selling product in a class setting is distasteful or too salesy in some way. The truth is, students WANT to buy things at classes, and if you don’t have what they want for sale they will have the additional time, energy and financial burden of having to source what they want elsewhere. By selling products in your classes not only do you assist your students in their raw food journey, making it quicker and easier for them to get started, but you also get to earn additional income, enabling you to grow your business, help more people and put you on the path to creating the sustainable, thriving business that you dream of.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “Things You Can Sell at Your Raw Food Class” – an exciting summary of the different things to consider retailing at your class that your students will love and want to buy.

CHECKLIST: “What to Pack to Run Your Sales Table Checklist” – this checklist will ensure that you have everything you need to be able to set up stall, make sales and handle customer sales professionally and efficiently.

POSTER: “How to Run Your Sales Table Professionally” – this handy reminder poster will show you and your team what needs to happen from the moment someone steps up to your sales table through to walking away happy with their purchase.

MODULE 15 | AFTER-CLASS CONSIDERATIONS

There are actually quite a few things to think about post-class – such as clean-up, reflection, celebration and refinement. It’s all too easy to skip this step and lose out in a myriad of ways, and most teachers don’t even think to do this, so in this penultimate module I’ll teach you what you need to do to make sure that everything is neatly cleaned up, things are made even easier for next time, AND you get to evolve your teaching business in the way that you and your students desire.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “How to Celebrate a Successful Raw Food Class” – this beautiful poster will remind and inspire you to celebrate every successful class. You’ve changed lives and made this world a better place – and I don’t want you to forget it!

CHECKLIST: “Post-Class Tasks Checklist” – this checklist will ensure that you don’t overlook the critical post-class tasks that are vital to your customer care and future success.

FILL-IN-THE-BLANKS ASSESSMENT: “Post-Class Analysis” – there are lessons learned from every class about what works well and what could be improved for next time. Use this chart to keep a record of what you’re going to do more of and do differently moving forward in each of the all-important areas.

MODULE 16 | HOW TO KEEP YOUR STUDENTS ENGAGED AND CONNECTED TO YOU

One of the biggest mistakes raw food teachers make is not keeping in touch with students after the class has ended. This is unfortunate for so many reasons, because it means that your students could be missing out on other great classes and offerings you may have in the future and you’re having to market to new people over and over again. In this final, all-important module, I’ll share with you the best ways to stay connected to your students for the ultimate win-win and how to develop, cultivate and enjoy those special relationships for the long-term.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Teacher-Student Circle of Connection” – this heart-centred, easy-to-understand poster will show you clearly how you can use online and offline communications to stay connected to your students in a myriad of ways and for a myriad of reasons.

STEP-BY-STEP: “How to Create a Newsletter or eZine” – an online newsletter or eZine (email magazine) is one of the very best ways to stay connected to your students – this step-by-step guide will show you what to write, how often to write it and the different methods for sending it, whatever your level of technical savvy.

DONE-FOR-YOU SCRIPT: “What to Say to Past Students When You Want to Connect by Telephone” – the good old fashioned telephone is one of the very best ways to connect or re-connect with past students. This pre-written script will make knowing what to say when you pick up the phone a breeze, and enable you to re-connect in a way that feels (and is) authentic and congruent.

PART 2: CLASS CREATION & DONE-FOR-YOU CLASSES

COMPLETE ONLINE VIDEO OF KAREN TEACHING

HER “RAW FOOD MADE SIMPLE” ALL-DAY CLASS

For over 10 years I taught a 6-hour long class which covered the whole spectrum of getting started on raw food. Originally it was called “Pure & Simple” then “Raw Food for Beginners”, then finally, “Raw Food Made Simple”.

One of the biggest requests I had over the years from new Raw Food Teachers was to be able to see me teach a whole class live – so here’s the next best thing! Via these 5 online videos you can watch me teach the entire 1-day class and see how I interact with the audience, what I teach and how I teach it.

This class was filmed in Russell James’ raw food kitchen in London and also features Russell himself. Russell was one of my first ever students to move on to become a world famous Raw Food Teacher.

ACCESS: You receive access to these online videos from Wednesday 5th June 2019 so you can watch them in the week before your first module is released.

Watching these videos is the perfect way to get excited for the training that is to come! Total vewing time = 6 hour 10 minutes

GREEN SMOOTHIE CLASS

COMPLETE DONE-FOR-YOU CLASS PLAN, SHOPPING LIST, RECIPES, HANDOUTS & MARKETING COPY!

Want to start small with just a simple 2-hour class? No problem!

The brand-new Green Smoothie Class package gives you literally everything you need to run your first short class! Whether it be for friends and family in your own home, your first public class of 6 or more, or even to present at a gym, retreat, festival or national event to a much bigger group – this contains everything you need.

You even receive the handouts to give out to your audience in pre-designed and plain word document form.

ACCESS: You receive access to this package in September 2019.

Reading through this package will show you just how simple teaching raw food classes can be, and you can start planning and advertising your first one as soon as you feel ready!

RAW FOOD FOR BEGINNERS CLASS

COMPLETE DONE-FOR-YOU CLASS PLAN, SHOPPING LIST, RECIPES & MARKETING COPY!

Ready for more? This class can be run for 4 hours or more and opens you up to more impact, more immediate income and more product sales.

The brand-new Raw Food for Beginners package provides a complete step-by-step plan, shopping list, recipes and marketing copy so that you have a winning class formula to use right out the gate!

Average ticket price for a class like this ranges from around £65 ($80) up. Sell just 20 places and you’ve covered your investment in this training and covered your food and printing costs!

You’ll aso receive additional ideas for how to extend this class into a longer full-day class that you can charge even more for, and that you can also tie in more personally to your own unique business, brand and/or message.

ACCESS: You receive access to this package in October 2019.

You’ll be able to start advertising this class from November 2019 or early in 2020 for the perfect New Year, New You type of class in January. Or you can use the basic concept and overlay it with Christmas recipes for a healthy holidays class if you’re ready to get started sooner.

25 OF KAREN’S MOST POPULAR RECIPES

TO USE IN YOUR OWN CLASS OR CLASSES

If you want to create your very own raw food class, then you’re going to need recipes! If you don’t have any or many or you’d like some to add to what you already have, you’ll receive 25 of Karen’s most popular recipes to use in your own class – free of copyright so that you can do whatever you wish with them!

ACCESS: Subject to a signed agreement, you receive access to all 25 recipes in a plain word document during August 2019 so you can start creating your own classes early into the training.

SPECIAL NOTE: While you don’t have to put my copyright on these recipes, you can’t put your own on them, as they are still my intellectual property 😉 However you are welcome to use them to create any type of raw food class that you wish without crediting source.

PART 3: COURSE SUPPORT & MENTORING

PRIVATE FACEBOOK GROUP & COACHING CALLS

TO SUPPORT YOU IN YOUR JOURNEY & OWN CLASS DEVELOPMENT

FACEBOOK GROUP

Upon signing up to this Training you’ll gain instructions for how to gain access to a private Facebook group that is open ONLY to members of this program.

Once you’re inside the forum you’ll be able to:

• connect with myself and your fellow trainee Raw Food Teachers from all around the world
• ask any questions you may have about any of the modules or content provided to you (this is in addition to the twice-monthly Q&A calls)

While joining the Facebook Group isn’t mandatory, you will gain tremendous benefit from being part of the student community online and having this additional access to me throughout the course.

The Facebook group will be open from the moment you sign up until Friday 8th December 2019. 

Q&A CALLS

To provide top-level coaching and mentoring throughout the 6-month program and give you the moral support, inspiration and guidance that you need, there will also be TWO Q&A calls per month.

These will take place on Wednesdays at 9:00am Pacific / Noon Eastern / 5:00pm UK. (A complete list of dates will be provided to you once you have signed up.)

All calls are recorded, and you can post questions in advance of any/all calls and hear my response to your question by tuning into the recording later. Location is NOT a barrier to full participation!

PART 4: CERTIFICATION

ANNOUNCE YOUR TEACHER STATUS TO THE WORLD!

CERTIFICATION OPTION FOR ADDITIONAL CREDIBILITY

At the end of November 2019, you’ll be given the opportunity to take a written exam testing you on the content taught during the 16-part training. This will not be testing you on your ability to teach, but on your understanding of the content of the Training. You certificate will be worded as follows:

“This is to certify that [your name] has successfully completed the Raw Teacher Training 2019 as taught by Karen Knowler, and has demonstrated an excellent understanding of what it takes to run life-changing raw food classes to a world-class, professional standard.”

There is no additional fee for this, it is all included in your course tuition fee.

Upon passing this exam you will be sent your certificate, together with a gorgeous graphic you can put on your web site and marketing materials to this effect. This will certainly be something that potential students will hold in high regard as they research the best raw food teacher/class for them, and it will set you apart from the many other raw food teachers who have not completed this Training.

PART 5: JUICY BONUSES!

SPECIAL EXTRAS TO HELP YOU

BUILD YOUR SUCCESSFUL RAW TEACHING BUSINESS

BONUS #1: “My Raw Food Class Success Blueprint” Workbook (Value £97)

This step-by-step planner is a Godsend! It will literally hand-hold you through every consideration you need to make in order to create a great class via a series of questions that you will answer on the page by hand. By taking everything you have learned from the Training you’ll be able to create the best raw food class possible, and this blueprint will synthesise everything beautifully into one solid workable plan that you can simply roll out. In fact, this blueprint is so solid in its approach that it can be used over and over again to create as many different classes of every type and size as you wish! (Delivered to you in PDF format so you can re-use it as often as you wish.)

BONUS #2: 10 Super-Simple Profitable Raw Teacher Business Plans (Value £297)

How would you love to own 10 different, super-simple Raw Food Teacher business plans that show you how to earn from £500 for teaching one small class up to £100,000 for teaching on a larger scale and by adding additional raw food services into the mix?

I thought so! Which is why I have mapped out, just for you, 10 very different plans so you can see which one is the best fit for you and how YOU can make the income you personally desire.

Even better? This is the kind of thing I can coach you around on our live Q&A calls, so ask me anything you want!

BONUS #3: 90-Minute Training & Q+A Call with Russell James, “The Raw Chef”

During August/September (exact date TBC), world-famous raw food chef Russell James will be joining us for a very special additional training and Q&A call.

Over 90 minutes he will share his hard-won lessons as a Raw Food Teacher and also be available to answer all of your questions!

This is a great opportunity to access Russell in a confidential environment where you can ask him anything.

BONUS #4: “What to Put on a Simple And Effective Raw Food Teacher Website” Training (Value £497)

Most Raw Food Teachers will want to create a website to market themselves and what they do, which is definitely a good idea!

One of the biggest issues that new teachers have is knowing exactly what to write and how to lay out their website so that it looks clean, professional and sells their classes.

This invaluable bonus comes to you in the form of a training audio + handouts to help you create the best possibe Raw Food Teacher website for you.

Includes examples, templates and fill-in-the-blanks to make the whole process super-easy for YOU!

BONUS #5: “My Raw Food Teaching Business Vision” (Value £97)

To create your Raw Food Teaching business, you really need to start with a clear and exciting vision for it. The vision you create sets the scene for where you put your energy and attention and what gets to become your own personal and professional reality. 

(Click here to read some of the awesome new lives that some of my students created off the back of their teaching business and specifically, this training.)

This step-by-step guide + audio will enable you to create the vision from which you create the new business and life that is perfect for you.

Get Raw Food Teacher Training – Karen Knowler , Only Price $127

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