Selling with Stories, Part 1: What Makes a Great Story? – Paul A. Smith

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Stories sell. And the people who can tell a good sales story w sell more than people who can't. Having a great product and < good sales pitch just isn't enough anymore. You need great stories to go with them. In this course, learn how to leverage t power of storytelling to sell your product or service. Join Paul Smith—the author of the best-selling book Sell with a Story: Hi to Capture Attention, Build Trust, and Close the Sale—as he shares how to find, craft, and deliver compelling sales stories * resonate with buyers.

Topics include:

• What is a sales story?
• Why tell sales stories?
• The 25 sales stories you need
• How to get buyers to tell their stories
• What makes a great story great?
• Choosing the right story to tell
• Finding great stories
• Story structures
• Challenge, conflict, and resolution
• Delivering stories verbally and in writing
• The ethics of storytelling

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