SEO: Videos – Matt Bailey

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Video is a powerful, engaging, and entertaining way to connect with consumers that has a potentially huge return on investment. It's easy to access on any platform, and increasingly easy to create. Digital marketing expert Matt Bailey walks through the important elements of a successful strategy for using video to sell products, create a channel for advertising revenue, or cultivate an audience. Discover how to use keywords to make videos more searchable, market more effectively to increase viewership and retention, and apply analytics to improve marketing. Matt explores a complete framework for planning, design, and branding of online video.

Topics include:

• The power of video marketing
• Video in the sales cycle
• Video keyword research
• Optimizing video for rankings
• Subtitles and closed captioning
• Creating a video optimization plan
• Custom thumbnails
• Analytics and measurement
• Audience retention
• Demographics and traffic sources
• Interaction reports

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