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The Complete Copywriting Workshop For Increased Online Sales
A top copywriter walks you, step-by-step through creating the ultimate salesletter, video script or ad to sell more.
What Is The Most Critical Element That Can Make Or Break Any Business?
- That critical element is SALES.
Without sales, your business is dead in the water.
What Is The Most Critical Element That Determines Whether You Make Sales?
- That critical element is COPYWRITING.
What Is Copywriting?
Copywriting is the art of persuading your customers to buy from you by using the printed word – on a brochure, on a website, in a sales presentation, in an investor’s pitch or in a video.
Many business owners invest hundreds of thousands in their business only to drop the ball with the most important part of their business – their copywriting!
This course is like a “workshop” where we will walk through a step-by-step process to getting your high-quality sales copy written.
We will cover the 10 critical elements of a salesletter / video script, in order.
And, as we cover each element you will get:
- What the copywriting element is and how to create the best one for your business
- Real-world examples of this element (from the instructor’s actual websites / clients
- An implementation exercise so that you put your newfound knowledge into action!
When you complete this course, you will have a powerful salesletter. brochure, investor pitch or sales video!
Do not struggle with poor sales copy – take this course now and begin making more sales as soon as possible!
Your enrollment today is backed by our 30-day, no-questions-asked, money-back guarantee, so you have no risk and a lot more sales to gain!
Enroll today – you’ll be glad you did.
Get The Complete Copywriting Workshop For Increased Online Sales – Dave Espino , Only Price $47
Course Curriculum
Introduction
- Introduction To Copywriting (2:58)
- Copywriting Is A Necessity For Every Business (4:43)
Anatomy Of A Salesletter
- Anatomy Of A Salesletter (3:28)
- Anatomy Of A Salesletter – Exercise (2:30)
- The Slippery Slide (3:39)
Your Voice – How To Set The Tone For Your Salesletter
- Your Voice (3:14)
- Your Voice – Demo – Examples From Real-World Salesletters (7:00)
- Your Voice – Exercise (2:41)
Using Both Emotions And Logic In Your Salesletters Or Video Scripts
- Use Emotions And Logic (7:01)
- Use Emotions And Logic – Examples From Real-World Salesletters (6:15)
- Use Emotions And Logic – Exercise (3:10)
The Importance Of The Headline In Copywriting
- The Headline (4:01)
- The Headline – Examples From Real-World Salesletters (11:33)
- The Headline – Exercise (2:45)
The Proper Use Of The Sub-Headline As A Secondary Headline
- The Sub-Headline (2:40)
- The Sub-Headline – Examples From Real-World Salesletters (7:12)
- The Subheadline – Exercise (2:44)
How To Craft A Value Proposition
- The Unique Selling Proposition (2:34)
- The Unique Selling Proposition – Examples From Real-World Salesletters (6:30)
- The Unique Selling Proposition – Exercise (2:41)
Crafting A Proper Introduction To Your Salesletter
- The Introduction (2:04)
- The Introduction – Examples From Real-World Salesletters (5:33)
- The Introduction – Exercise (2:51)
Sub-Headlines – Sprinkle These Throughout To Re-Engage Your Readers & Viewers
- The Sub-Headlines (2:37)
- The Sub-Headlines – Examples From Real-World Salesletters (5:40)
- The Sub-Headlines – Exercise (2:44)
Creating A Climactic Conclusion
- The Conclusion (2:37)
- The Conclusion – Examples From Real-World Salesletters (5:23)
- The Conclusion – Exercise (2:52)
The Call To Action – How To Compel The Sale
- The Call To Action (CTA) (6:58)
- The Call To Action – Examples From Real-World Salesletters (5:16)
- The Call To Action – Exercise (3:36)
Additional Marketing Elements That Help Make The Sale
- Marketing Elements That Sell (5:49)
- Marketing Elements That Sell – Examples From Real-World Salesletters (5:31)
- Marketing Elements That Sell – Exercise (4:28)
Conclusion – This Section Concludes The Course
- Conclusion (2:25)
Supplementary Materials – Bonuses
- Course Presentation In PDF Format (For Download)
Get The Complete Copywriting Workshop For Increased Online Sales – Dave Espino , Only Price $47
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