The MozCon 2019 Video Bundle

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27 lessons from some of the brightest minds in online marketing and SEO. Anytime. Just press play.

2019 Preview: Watch “Running Your Own SEO Tests: Why It Matters & How to Do It Right” by Rob Ousbey

Google’s algorithms have undergone significant changes in recent years. Traditional ranking signals don’t hold the same sway they used to, and they’re being usurped by factors like UX and brand that are becoming more important than ever before. What’s an SEO to do? The answer lies in testing. Sharing original data and results from clients, Rob will highlight the necessity of testing, learning, and iterating your work, from traditional UX testing to weighing the impact of technical SEO changes, tweaking on-page elements, and changing up content on key pages. Actionable processes and real-world results abound in this thoughtful presentation on why you should be testing SEO changes, how and where to run them, and what kinds of tests you ought to consider for your circumstances.

Get The MozCon 2019 Video Bundle – Moz, Only Price $59

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