Traffic and Conversion Summit 2015

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TRAFFIC + CONVERSION = GROWTH

(AND FRANKLY, NOTHING ELSE REALLY MATTERS…)

TRAFFIC &CONVERSIONSUMMIT

JULY 10-12, 2015SYDNEY, AUSTRALIA

EVERYTHING HAS CHANGED… (again)

It happens every year…

Things change.

And that’s why drowning yourself in outdated ebooks or forcing yourself to listen to boring, impersonal courses and webinars just doesn’t yield results.

You need real, updated information that actually works!

And the really sad truth is…

MOST SO-CALLED “MARKETING GURUS” ARE BOLD-FACED LIARS

Most don’t walk the walk…

Most haven’t done it, and even if they did, they don’t do it anymore (except for selling products on “How To Market Your Business Online”…as if that counts).

Are you as sick and tired of this as I am?
The good news is, that’s all about to change…

YOU’RE ABOUT TO GET IT STRAIGHT FROM THE HORSE’S MOUTH

If you wanted to learn a subject…I mean REALLY learn it, which would you rather do?

• A) Read a book written by the #1 expert on that subject, or
• B) Take that expert to lunch, “hog-tie” them to their chair and refuse to let them leave until they told you everything you ever wanted to know about your desired subject

The answer is obvious, right? (Ok, you might want to pass on the “hog-tying” part, but you get the idea.)

Obviously it would be better to get the information “straight from the horse’s mouth” as opposed to reading it or listening to it in a potentially outdated book or course.

And it’s no different when it comes to growing your business online…

You can either buy a bunch of books and try to figure it all out on your own, or you can go to the experts themselves and listen to what they have to say – live and in-person.

Well if that scenario excites you, then I have very good news…

“WHILE I WON’T LET YOU HOG-TIE ME TO MY CHAIR, I WILL GIVE YOU THE OPPORTUNITY TO COME ‘HANG OUT’ WITH ME AND LET ME TELL YOU EVERYTHING I KNOW ABOUT DIGITAL MARKETING”

Without tooting my own horn too much, I (Ryan Deiss) am considered the “King of Conversion” and the creator of the funnel models used by 90% of today’s “A” list online marketers.

More importantly (and unlike most of the marketing experts out there)…

…WE ACTUALLY DO THIS STUFF!

In fact, in the last 24 months alone we have:

• Launched new brands in the beauty, outdoor and menswear space. (In fact, chances are you’ve seen at least one of our ads for at least one of our brands.)
• Partnered with an A-List celebrity to launch a best-selling book PLUS a backend training company…
• Generated tens of millions of unique visitors to our dozens of portfolio properties…
• Spend many, many millions of dollars on media and marketing tests. (Don’t freak out…we wouldn’t be spending it if it weren’t ROI’ing…)
• Sent well over a BILLION permission-based emails across dozens of different newsletters and email lists…
• Put together a $120,000,000 in financing to acquire a major national brand, and…
• Architected and engineered 126 conversion funnels (at last count) both for our portfolio companies and for a select handful of clients…

So again…we actually do this stuff! (And we’re pretty dang good at it.)

We’re not ivory tower researchers and authors. We’re down in the trenches…just like you.

And here’s the hook: I’m going to open the kimono and tell you everything I know. The good, the bad, and the ugly. It’s called…

But before I tell anymore about the event itself, I first want to tell you what I think about most Internet marketing events…

ORDINARY EVENTS ARE NOTHING MORE THAN “FEEL GOOD” PITCH FESTS FOR NEWBIES…

This is NOT an ordinary event. In fact, I hate to even call it an “event,” a “conference,” a “boot camp” or anything that might make you think you’ve heard of anything like it in the past, EVER.

First of all the Traffic & Conversion Summit….

• Is NOT a Pitch Fest: There will be NO product pitches at this event…NONE! We have sponsors and if asked we’ll tell you about the services we use, but this event is not a carefully choreographed sales process like some of the other events you might have attended…
• Is NOT a Multi-Speaker Event: You’ll hear from members of our team and close friends and partners, but it won’t be a constant rotation of chuckle-heads delivering one random presentation after another…
• Is NOT 3 days of old, out-dated information: Everything you’ll hear is 100% Brand New “What’s Working Now” content we have never published or spoken about before
• Is 100% Intermediate To Advanced Content. At times it will feel like you’re drinking from a fire hose, but you’ll never be bored or underwhelmed.

I guarantee you this…

You will leave this event armed with everything you need to create MASSIVE amounts of web traffic and convert that traffic in to sales.

And best of all, it’s easy…

100% PLUG AND PLAY, PROFIT-PUMPING MODELS, TACTICS AND TRICKS

The vast majority of what you’ll learn during the 3-day event is what I call “Plug and Plays”. Quick fixes and tweaks that take minutes each to implement in your business, but when used in concert have a compound effect.

You can easily double your business or multiply it 3X, 5X, 10X even 20X by the end of the weekend. And if you haven’t started yet that’s even better!

Why?

Because I can’t even begin to tell you how much money I’ve LOST by not using my S.M.A.R.T. Tactics. MILLIONS! You have an advantage. You’ll start right the 1st time and insure that even your earliest projects will be positioned for success.

PLUS, you won’t have any bad habits to break or crap to un-learn.

WHAT WILL 3 DAYS IN SYDNEY DO FOR YOU?

Answer: A lot!

Here’s a peek at what we have on the agenda and just a smidgeon of what you’ll leave Sydney with…

DAY 1: TRAFFIC, TRAFFIC, TRAFFIC!

The first day of the Traffic and Conversion Summit is all about traffic, and that’s because traffic WILL fundamentally change in 2015. Some of the topics we’ll discuss include:

• Why SEO is fundamentally DEAD, and the new 3-letter acronym that’s replacing it. This is big…I mean REALLY BIG! In fact, I predict that this is the session everyone will be talking about on Facebook and Twitter, and you don’t want to miss it.
• How we’re able to get over 30,000 unique visitors a day to a practically brand-new site, all organically…mostly from Pinterest!
• Get in the inbox. Email deliverability has been a hot topic for years, and it’s only going to be more important over the next 12 months. That’s why we’re devoting an entire session to getting your emails delivered AND opened and clicked…
• Facebook organic. Think organic social media is dead? Thinking about killing off your Facebook page completely? Don’t follow the herd! Good traffic can be had from Facebook and Twitter…and it’s free. You just have to know how to do it the right way (and fortunately that’s exactly what we’ll be teaching you).
• Neuro-Targeting Inside Facebook. How to advertise to ONLY the most targeted leads you already know meet your customer criteria and have the ability and desire to buy.
• “Page Leaping” Most people glaze over content advertising because they don’t understand it or have screwed it up in the past. Here is a FACT: Content accounts for a full 2/3 of our traffic on Google and Yahoo. Best of all, it’s wicked-cheap and it converts better than search.
• Fusion Marketing. The biggest mistake digital marketers make is ignoring offline. In this session, we’ll show you how we’re leveraging “old school” methods such as radio and direct mail to drive insanely targeting traffic and leads…
• The great YouTube HACK! Most marketers are still ignoring YouTube. Why? It’s the 2nd largest search engine, and our third largest source of traffic. We’ll show you what we’re doing, and what’s really working in YouTube today…

And that’s just Day 1…

DAY 2: CONVERSION FUNNELS 2.0

Now that you know how to get all the traffic your business needs, what do you do with it? That’s what Day 2 is all about, because on this day we’ll focus 100% on sales and conversions.

At the last Traffic and Conversion Summit, we introduced the world to the 5-step conversion funnel. Now look around. Everyone is a “funnel expert,” and software has been invented (practically overnight) to systematise and automate conversion funnels and whole industries and fields of consulting have been born.

All from ONE session taught on the very first day at the last T&C Summit.

Well this year, we’re doing it again. But this time, we’re introducing the new Funnel 2.0.

Needless to say, with all the exposure our 5-step conversion funnel has received over the past year, we’ve been forced to innovate. And innovate we did!

Not only have we found new ways to structure conversion funnels, we found new ways to optimise the old model that can be deployed in virtually any business… digital, physical, online, offline, brick and mortar, you name it this works (and we’ve got PROOF!)

This topic is so important that we’re devoting two full sessions. Trust me, you don’t want to miss this. If you do, you will be behind in 2015.

But that’s far from all…

….here’s a tiny preview of the topics we’ll be sharing with you on Day 2:

• Three types of automated, evergreen sales campaigns that literally make money while you sleep. (That’s not hype. These campaigns are fully automated, so they’ll work for you even when you’re out of the office, on holiday and yep…asleep.)
• Steal These Campaigns! Swipe three of our best-converting marketing campaigns (copy and all) to use in your own business…
• Red Hot Lead Magnets – Want to convert more of your traffic into leads? Deploy one of these offers and watch your subscriber list explode…
• Does blogging actually generate sales? Yes…but only if you deploy this carefully crafted, 3-part “blog launch” method…
• Conversion Models Explained. Understanding that there are two basic conversion models helps. Knowing the one people use most produces an average of 10X the result of the other.
• “Google-Friendly Landing Pages” Facebook and Google are getting more and more strict on what they will and will NOT allow from advertisers. Fortunately, after spending many, many hundreds of thousands of dollars every month on media, we have insights and data, and we’re sharing both with you!
• Captain Hook. Most marketers miss the hook…and they fail. In my opinion this is the SINGLE BIGGEST FACTOR in an offers success of failure. We’ll show you how we develop ours and even help you to uncover yours in a class exercise. (WARNING: This Session Is Rated: Aaargghhhh!!!!)
• Throat-Grabbing Headlines. If they don’t read it they can’t buy it. That’s why the greatest headline writers in the world make HUGE salaries. I’ll show you how to “borrow” their best ZINGERS to suck your readers in like a mobile home in a tornado.
• Psychic Sales Designs. The design elements you select for your website can make as a MASSIVE difference in trust, readability, lead generation and sales conversions. With our best tweaks, tricks and tested elements you will crush it!
• Automate Your Business. Want to see how the DigitalMarketer team automates virtually all our marketing? We’ll show you…including all the tools and services we use to make it happen. (Checklists and SOPs Included!!!)

And again, this is just a preview…a tiny snippet of the tactics and strategies that will be dumped on you at T&C.

By the end of Day 2, your brain will be mush.

Don’t believe me? Just ask anyone who’s been to T&C in the past and they’ll tell you. That’s why we like to mix it up a little bit on Day 3. This year we’re bringing you…

DAY 3: OUR SECRET PLOT TO CONTROL THE WORLD

All kidding aside, this is HUGE…

The DigitalMarketer partners recently discovered a MAJOR crack in the digital universe that, quite by accident, changed the way we approach selling online. NOBODY – not even the major players in this space – know how this works yet, and we have been super-tight-lipped…until now.

It’s NOT faddy…it’s NOT black hat (quite the opposite) and it’s not expensive. In fact, for the most part it’s FREE!

I’m sorry I can’t tell you more here but it’s BIG. I’ll promise you that.

This explanation will take the most of a day. You will be able to ask all the questions you want and you’ll leave with a solid plan of action.

I can also promise that this one session will be worth 10X the price of this conference if you sleep through the other two days.

See, I told you this was completely different…

PLUS WE HAVE FUN!

T&C is definitely about content, but it’s also about networking and having fun. (Face it: All the best deals get done at the BAR!)

There will be parties every night starting the day before T&C, and you’ll want to attend all of them. Imagine 1000 marketers in one place. It’s an opportunity unlike any other, and it’s your chance to get in the MIX and start making things happen.

In this business, it’s BOTH what you know and who you know, but for the price of a drink you can strike up a conversation with a startup millionaire, a world-class programmer, an A-level copywriter or a future business partner. The idea is to feed your brain and help you make CRAZY connections you never thought possible, and you’ll get both by the end of Day 1.

FORGET EVERYTHING YOU THOUGHT YOU KNEW ABOUT “MARKETING EVENTS”

Ok, I’ve given you a taste of what we have in store for you at the Traffic and Conversion Summit, but let me assure you that I’ve left A LOT more unsaid than said.

Still, the session highlights above should be more than enough for you to make an intelligent decision on whether or not this event is right for you. But before you decide one way or the other, here are some additional “Special Features” you should know about the Traffic and Conversion Summit:

1. All content, no pitches. I said it earlier and I’ll say it again: This is a content event! You’re coming here to learn…not to buy. There’s a time and place for platform selling, but this isn’t it.
2. Limited guest speakers… you get mainly me and members of the DigitalMarketer team for 3 days straight (for better or worse). :o)
3. Module-based teaching. The training will be delivered in short, 45 – 60 minute modules, and we take great care to ensure that one module builds upon the next. In other words, if you want to maximise your value from this event, you need to be IN THE ROOM!

There are also a couple of warnings that you need to be aware of…

WARNINGS!

WARNING #1: This is a WORKshop…not a seminar and NOT a networking event. In other words, expect to WORK and expect to be mentally exhausted at the end of each day. Sessions will begin every morning at 8am, and you should expect them to go until 6:00pm or 7:00pm each night (except for the final night). You will want to be in the room when the sessions start, or you WILL miss valuable content.

This means networking in the hallways will be heavily discouraged by our staff, so please don’t think they’re being rude. They simply want you to fully maximise your investment in this training. Also, there will be ample time for networking in the evenings and during breaks.

WARNING #2: The content of this event is 100% intermediate to advanced. Absolutely no basics will be covered, so if you’re hoping to get answers to questions such as:

• “What is a squeeze page?”
• “What does PPC stand for?”
• “What is a blog?”
• “How do I get my website on the interwebs?”

…I’m sorry but this isn’t the event for you. Sorry, but it simply isn’t fair for the other attendees…especially when I’m telling you right up front that the content of this event is INTERMEDIATE to ADVANCED.

If you’re still reading this, then you’re probably starting to think this event is for you. But don’t get ahead of yourself, because…

…here’s the sad, sad truth:

MORE BAD NEWS

Chances are the Traffic and Conversion Summit STILL isn’t for you.

I’m dead serious…and no this isn’t one of those “reverse psychology” things a lot of marketers try to do.

Here are the facts:

1. This event is expensive. I like to think of it as “reassuringly expensive” because it means it there won’t be the usual wannabees and chuckle-heads running around annoying everyone. In other words, if you’re a PLAYER, you’ll feel right at home.If you’re on your last dime, though, and you’re treating this business as a last-gasp effort to avoid bankruptcy, foreclosure or some other horrible financial situation, my hope is that the fee for this training will scare you away.It’s not that I don’t want to help you…it’s just that you’re not ready for this level of training yet.
2. This is event is all about practical, applicable tactics and strategies that MAKE MONEY…it’s NOT one of those motivational, fix your head, “rah-rah fests” designed to make you feel good even when you’re still broke. So if you’re the kind of person who needs coddling or motivation, please stay away. You’ll be disappointed, and we’ll be annoyed. The Traffic and Conversion Summit is for people who want to take their businesses to the next level, and who are willing to put the effort and investment that’s required to reach that level.

Still feel it’s right for you?

Then you’re probably wondering how much you’re going to invest to attend this event. Ok, here goes (without the usual “beating around the bush”)…

The fee to attend the Traffic & Conversion Summit is $1997…

Fortunately, as you’re reading this letter, we’re still in our “Early Bird” period meaning you’ll…

SAVE 50%

…when you signup today.

Don’t wait, though, because the price will go up to the ordinary rate. It always does, and it always sells out.

Now if you notice, I didn’t do a long, drawn out price justification.

That’s because if your initial reaction was anything other than “Wow, that’s A LOT less than I thought it would be…”

…then chances are you aren’t ready and you don’t qualify.

Here’s the deal: I don’t mean to sound cocky, but we’re pretty good at this stuff. In fact, we’re among the few who actually make more money DOING digital marketing than we do TEACHING it.

That’s a fact that very, very few can claim.

And you get the DigitalMarketer team in the same room teaching you everything we know about traffic & conversion (the most important parts of online marketing!) for 3 straight days!

Frankly, I think it should and perhaps could be much higher. I have friends who have successfully sold events at the $5,000…even $10,000 price points, and may of our friends in the industry suggested that we do the same.

But to be totally transparent with you, we would need to work A LOT harder to sell this event at $5,000 or $10,000, and we simply didn’t have the time our desire to do that.

Instead, we wanted to set a price that was higher than your typical “pitch-fest” kind of event, but still low enough to be a “no-brainer” for the right type of person. And at this rate, we’ll have no problem selling out all the available seats.

So again, if the price of this event seems high, or even a little bit scary…please don’t continue reading any longer.

Again, I’m not trying to be mean…I just want to make sure we have the right people in the room.

The only question left is, will you be one of them?

WHY THIS IS EASILY THE BEST INVESTMENT YOU’LL MAKE IN YOUR BUSINESS ALL YEAR…

But even at this reduced ticket price you may be wondering…

“Is it worth it?”

Here are 4 reasons why I believe it’s a bargain at 10 or 20 times the price:

1. It’s the best use of your TIME. During the 3-day Traffic and Conversion Summit, you will receive approximately 20 hours of hard-hitting, no fluff content. Your average “big box home-study course” is 3 – 5 hours of audio and/or video, so this is like spending 3 days to consume four or five big box information products! Imagine how much smarter and better equipped you would be to run an online business AFTER those 3 days of learning than you were before. Imagine how much more successful you would be!!And the truly crazy thing is that nothing…NOTHING of what you’re going to learn during this 3 days can be found in an ebook or even those $2000 home-study courses you see that get launched every week.I know because I buy every course that comes out, and believe me when I say that no one else can show you what we’re going to show you, because no one else is doing what we’re doing.

2. Guaranteed CONSUMPTION of content! If you’re anything like me (and pretty much every other successful business owner I know), then you’ve invested thousands…maybe even tens of thousands of dollars in your education.And you know what? That’s a good thing!Like I said earlier, I buy every product that comes out, and I actually consume the vast majority of them. But if you’re anything like me, you have products on your shelf that still have the shrink-wrap on them. Am I right?Don’t be ashamed…we all do it. As a business owner, it’s hard to balance continuing education and actually running your business, and usually the RUNNING of your business wins out. (And that’s how it should be!)But with the Traffic and Conversion Summit, there’s not a question of whether or not you’ll consume the content we’re providing to you. You’ll be in a different city…away from your business and away from distraction. This time YOU WILL consume the information…YOU WILL get immediate value from your investment and YOU WILL make more money because of it.

3. Unprecedented ACCESS to me, the DM team and other “players” in the market. Probably one of the biggest benefits that live events have over ebooks and home study courses is the ACCESS that you have to the expert. With live events, we’re literally in the same room, breathing the same air. If you have a question, you don’t have to worry about emailing customer support and waiting to get an answer. You just ASK ME!But in addition to having increased access to me, you’ll also have access to other players in the industry. I don’t want to become a name-dropper, but I can promise you that a number of “big name” Internet marketers will be in attendance. Not just to “hang out” and “network”…but to LEARN.And in addition to the gurus that you’ll know and recognise, there will also be a number of underground Internet millionaires that you’ve never heard, but that make A LOT more than most of the big name gurus combined.These guys typically keep a low profile and I would never violate their trust by pointing them out publicly from stage, but if you ask a lot of questions and buy a lot of beers at the bar, you’re bound to get one or more of them talking. :o)

By now you should be convinced that this event is unlike any event you’ve ever attended…or even heard about. You should also know by now whether this event is right for you, which is why…

YOU HAVE TO TAKE ACTION TO GET RESULTS…

At this point there really isn’t much else I can say.

If you scroll down, you’ll see the registration box that will allow you to reserve your spot. Now I want you to click on the orange “Register Now” button, fill out form on the next page and book your hotel room and plane tickets once the confirmation arrives in your inbox.

I’m serious…do it now:

There’s no reason to procrastinate or deliberate any longer. The time for action is now, because if you wait there’s a very good chance that this event WILL sell out.

And believe me, when it’s the week after the event and the forums are buzzing about all the “big reveals”, you won’t want to be the guy standing on the outside wondering what everyone else is so excited about.

So REGISTER NOW while spots are still available.

I’ll see you in Sydney,

Ryan Deiss

P.S. In case you were wondering, there are no plans to “productise” this event in any form. In other words, if you’re planning to skip the event because you think you’ll be able to buy the recordings at a later date…

…THINK AGAIN!

While we will record the event, the recordings will only be made available to LIVE attendees, and only after signing an agreement not to sell, copy or redistribute the recordings in any form or fashion.

TRAFFIC & CONVERSION SUMMIT AUSTRALIA 2015

SCHEDULE

• Friday, July 10
• Saturday, July 11
• Sunday, July 12

FRIDAY, JULY 10

DAY 1: TRAFFIC

8:00 — 8:30	Welcome and Introduction
8:30 — 9:30	Keynote #1 – The Future: This Changes Everything (Ryan Deiss – DigitalMarketer.com)
9:30 — 10:30	Keynote #2 – Traffic 2.0: How UXO & CPP are Changing Traffic (Ryan Deiss – DigitalMarketer.com)
10:30 — 11:00	BREAK
11:00 — 12:00	Keynote #3 – Black Hat Results from White Hat Tactics (Richard Lindner – DigitalMarketer.com)
12:00 — 1:30	LUNCH
1:30 — 2:30	Keynote #4 – Scientific Video Advertising: Your Road Map to Success with YouTube Video Ads (Gideon Shalwick – VeeRoll.com)
2:30 — 3:00	BREAK
3:00 — 4:00	Keynote #5 – Sneaky Little Email Tricks: Ethical (But Sneaky) Methods to Get More Opens, More Clicks & Actually Get in the Inbox (Richard Lindner – DigitalMarketer.com)
4:00 — 4:30	BREAK
4:30 — 5:30	Keynote #6 – Forget About Customers, Build an Audience: The Importance of Online Community (Troy Dean — WP Elevation)
5:30 — 6:00	BREAK
6:00 — 7:00	Keynote #7 – How to Create a Winning Online & Social Media Strategy (Nick Bowditch — The Mentoring Club)

SATURDAY, JULY 11

DAY 2: CONVERSION

8:00 — 8:30	Welcome and Recap
8:30 — 9:30	Keynote #1 – CVO Growth Plan (Ryan Deiss – DigitalMarketer.com)
9:30 — 10:30	Keynote #2 – Conversion Funnel Science – The 3 Types of Conversion Funnels (and when & why you should deploy each of them in your business…) (Richard Lindner – DigitalMarketer.com)
10:30 — 11:00	BREAK
11:00 — 12:00	Keynote #3 – Your Optimization Calendar: 5 Steps and 10 Must Try Tests (Justin Rondeau – DigitalMarketer.com)
12:00 — 1:30	LUNCH
1:30 — 2:30	Keynote #4 – The Profit Triad of eCommerce: Proven eCommerce Marketing Levers for Increased Customers, Sales & Profits (Greg Cassar)
2:30 — 3:00	BREAK
3:00 — 4:00	Keynote #5 – Behavioral Targeting: The Future of Google (Mike Rhodes – WebSavvy)
4:00 — 4:30	BREAK
4:30 — 5:30	Special Keynote with Janine Allis – Founder of Boost Juice & Retail Zoo Investor on Shark Tank Australia

SUNDAY, JULY 12

DAY 3

8:00 — 8:30	Welcome and Recap
8:30 — 9:30	Keynote #1 – Rapid Niche Publishing: The New Methodology for Starting in a Market (Ed Dale)
9:30 — 10:00	BREAK
10:00 — 11:30	Keynote #2 – Building to Scale: How $100,000,000 Companies Happen (Ryan Deiss — DigitalMarketer.com)
11:30 — 12:00	Our Secret Plot to Control the World (Ryan Deiss — DigitalMarketer.com)
12:00 — 1:30	LUNCH
1:30 — 2:30	Steal These Campaigns (Ryan Deiss and Richard Lindner — DigitalMarketer.com)
2:30 — 3:00	BREAK
3:00 — 4:00	Special Keynote with Naomi Simson – RedBalloon Founding Director and Investor on Shark Tank Australia
4:00 — 4:30	Closing Ceremonies

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