TrendsVC PRO 0002 – Podcast Memberships

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    $49.00

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    Description

    TrendsVC PRO 0002 – Podcast Memberships

    TrendsVC PRO 0002 - Podcast Memberships

    Problem
    Podcasts with small audiences are hard to monetize.
    Players
    Podcast Membership Platforms
    Glow.fm
    Supercast
    Supporting Cast
    Podfan
    Patreon
    Premium Podcast Networks
    Sticher Premium
    Luminary
    PodcastOne Premium
    Wondery Plus

    Slate Plus
    Podcasts (with Memberships)
    Founders
    Swindled
    The Patdown
    Acquired
    Money For the Rest of Us
    Predictions
    Podcast memberships will become the go-to model for niche shows.
    Hosts will bundle live show tickets, content, swag and other benefits into memberships.
    The Luminary (Netflix-style) model will suffer unless creators can customize memberships. The opportunity cost of ‘show bundles’ is too high.
    Podcasters will form ads-for-equity deals.
    Superstar podcasters will continue using ads.
    Opportunities
    Create a podcast that 1,000 people will love.
    Create a paid community alongside your podcast.
    Leverage your influence for equity instead of sponsorships.
    Build a value ladder around your podcast.
    Haters
    “This will never work.”
    It’s already working.
    “Tim Ferriss tried this and it didn’t work.”
    Tim didn’t make his content exclusive. He offered benefits (such as Q&A) alongside free content. The content ‘hard choke’ seems to be more effective than the ‘soft choke.’
    Links
    How to Get Joe Rogan As Your Business Partner — Noah Kagan
    Here’s Why You Shouldn’t Put Ads on Your Podcast — Aidan Hornsby
    First signs of a subscription model for podcasts — WNIP
    Open or closed: Who will control the paid-podcast experience, podcasters or tech companies? — Caroline Crampton
    Tim Ferriss Experiment Announcement — Tim Ferriss
    Why I’m Stopping the Fan-Supported Podcast Experiment — Tim Ferriss
    1,000 True Fans — Kevin Kelly
    Podcasts Experiment With Paid Subscriptions — Steven Perlberg
    The future of the podcast business isn’t advertising or subscriptions. It’s both. — Eric Scott Johnson

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