Website conversion optimization: UX, social media & email – Alex Genadinik

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This is an interview style course where I interview Alex Harris who is an expert and an authority in website conversion optimization to increase sales.

In the course you will learn strategies that Alex uses to optimize sales conversion, tools he recommends, and social media tips and tricks he shares as well. He also shares a couple of case studies for how he gets customers with his podcast and he he was able to get a lot of professional referrals to bring him clients.

This course is about 1 hour of video content. The course is almost all video. Some of the lectures are theoretical discussing tools and strategies. And some of the videos give actionable suggestions for things to try to improve conversion on various platforms like your website, email, Twitter and Facebook.

Course Curriculum

Introduction and fundamentals

• Introduction (2:22)
• How to use the discussion to get my personal feedback for you and your business (1:17)
• Tools to help you measure your site usability and increase conversion (4:04)
• How do landing pages work-Landing page optimization (2:34)
• What is lead generation and difference of leads vs. newsletter signups (2:00)
• How to create a great landing page Good practice landing page tips (2:22)
• Social and neuro psychology science of a potential customer in a sales funnel (3:32)
• Should bloggers include the big popover email signup form (1:46)

Growing your business. Business tips to optimize growth and get clients

• WordPress plugin and strategies for generating email newsletter opt ins (2:25)
• Example for how to increase conversion of a real website Problemio.com (4:37)
• More tips on how to increase email signup conversions (2:18)
• How to use paid Facebook ads to get people to your site and convert to buyers (3:30)
• Is giving away ebooks effective for increasing email opt in conversions (2:23)
• Case study of how to optimize a sales funnel and bring in clients for a business (3:39)
• How to use a podcast to generate business leads and get clients (5:44)
• How to optimize your Twitter feed for higher clicktrough with timing tools (3:23)
• Case study of how I improved UX for my products (7:43)
• AIDA one of the most proven and effective sales strategies (10:54)

How to write sales text (sales copy) that will improve sales conversion

• Copywriting specifically to increase conversion rates of your sales pages-1 (6:56)
• Copywriting specifically to increase conversion rates of your sales pages-2 (6:02)

Bonus resources and further education

• Your opinion matters to me. I want to make sure you love the course (2:18)

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