Wilco De Kreij – Connect IQ Academy

Many advertisers seem to forget the Facebook Ads platform is an auction. A bidding game with massive competition.

The ONLY way to win this game and run profitable campaigns, is to do things better than your competitors.

My problem was… How?! After all, I’m just some Dutch guy with a broken accent.

Most of the Facebook Ads courses I’ve seen did an “okay job” explaining the basics, but none of them revealed their besttricks & strategies on what actually works. Sure – learning the basic concepts was useful, but I quickly discovered it wasn’t going to make my ads profitable.

Besides these basic strategies, some advertisers try to be “smart” by copying what other advertisers do. By doing that, they’re assuming their competitors know what the perfect Facebook Ad setup looks like.

They couldn’t be more wrong.

They’re guessing the ad they’re copying is perfect. What they’re actually doing is copying mistake after mistake.

• Why (and when) to use multiple Facebook Pages.
• How to set up your Facebook Ads account (so you won’t get banned).
• How to choose the OPTIMAL sales funnel type.
• The 8 BIG Facebook advertising mistakes that you MUST avoid.
• How to set up your Facebook pixel correctly. (Hint: Get this wrong and your conversion rate will fall)
• The proper mindset you need to advertise at a profit. (Caution: Most people underestimate the importance of “mental attitude.”)
• Which Ad Metrics you need to focus your attention on. (Tip: Beginners almost always make testing & tracking harder than it really is.)
• The best way to structure your campaigns for MAXIMUM profit.

• How to determine the most effective “hook” for your ad. (Tip: Using a hook helps make your ad unique, so it will stand out and grab attention.)
• When to use the various ad formats for improved results.
• The 5 AD TYPES your campaigns can use… and when to use them.
• The 8 BIG Facebook advertising mistakes that you MUST avoid.
• How to “spy” on your competitors. (Hint: Advertising is COMPETITIVE. That’s why ethical spying is necessary to gain the advantage.)
• Which IMAGE ADS perform best… and how to create them quickly and easily.
• A walk-through of a VIDEO ADS CASE STUDY… look over my shoulder as I explain what works and why.
• How to write compelling STORY-BASED ADS. (Tip: Story Ads are one of my SECRET WEAPONS. Inside, I’ll show you why.)
• How to leverage “meme” videos… and make them SELL.
• How to DOUBLE your conversions by adding a simple 5-second “video overlay” to your ads.

• How to discover EXACTLY who your best prospects are. (Tip: You MUST get this right.)
• How creating your ideal “customer avatar” will help boost your sales (and the fastest, easiest way to do it).
• How to find the BEST audiences in ANY market. (Note: I cover this in-depth, with multiple videos — it’s important!)
• How to determine who your COMPETITORS are targeting (so you can emulate them).
• How to find… and when to use… specific audiences. (I’ll run you through it step-by-step.)
• A clever way of using “unusual behavior” to target PRIME prospects.
• The “White Ocean Targeting” trick to scale your ads. (Hint: Scaling is one of the reasons why paid advertising is superior to SEO.)

• How to get started QUICKLY with retargeting. (I’ll give you a deep dive into the ESSENTIAL basics.)
• Revealed: My best performing retargeting ads. (Hint: I’ve done the preliminary work FOR YOU.)
• The “3-punch” retargeting sequence that your prospects won’t be able to resist.
• How to run effective cross-sell retargeting campaigns. (Tip: This is one of the secrets to MAXIMIZING your profits.)
• What the “triple-exclude” is… and how it helps REDUCE ad costs (which will effectively INCREASE your profits).
• How to create quick & easy video sequences. (Hint: Video is one of the most powerful tools you have available to you.)

• How to determine how much you should initially spend on your ad campaigns.
• How to split-test quickly and effectively. (Tip: All successful marketers understand that marketing is about TESTING.)
• Discover the metrics you MUST check on a daily, weekly, and monthly basis.
• How to scale your ads MASSIVELY — starting from ZERO.
• Discover the step-by-step breakdown of the bidding process you MUST use (and why it works).

• Learn the step-by-step BLUEPRINT I used to transform myself from a rookie into a seasoned Facebook Ads professional.
• How to get a “head start” on all your campaigns. (Tip: I’ll reveal my templates, checklists & processes to put you ahead of the curve.)
• Discover how all the elements of a Facebook Ads campaign work together. (My MASSIVE 7-figure case study takes you inside all the action.)

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