Unlock Your Potential with the Soft Topic Copywriting Secrets Home Study Course course only Original price was: $697.00.Current price is: $93.00. on CoursesGB!

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Soft Topic Copywriting Secrets Home Study Course

What and How . . .

WHAT:

The Soft Topic Copywriting Home Study Course consists of SEVEN 2 Hour Modules — 14 Hours of immediately usable copywriting techniques supported by an in-depth grasp of the soft sell mindset — the basis for Matching Your Message to the Heart of Your Market.

The 7-module curriculum is:

Module 1: – Mind Management: Yours and Your Reader’s

Five questions you must answer before you write a word
What does your reader REALLY want?
Features and benefits and the difference between them
The hook and how to identify it
FAQ’s

Module 2 – The Headline: Like a Stop Sign

What’s your story?
The purpose of your headline
Core building blocks of your headline
Tearing headlines down and putting them back together – only better
FAQ’s

Module 3 – Body Copy: Structure

The overall structure of your sales letter
Examples of different approaches to copy structure
Four questions readers need answered
Beats: from sub-head to sub-head
FAQ’s

Module 4 – Body Copy: Persuasion

Five elements of effective persuasion
Writing in compelling chunks
Bullet points
What to do to inspire action
FAQ’s

Module 5 – Email: To Sound Spontaneous

Your point of focus
Writing from the heart
Inspiring your reader to take action
The power of autoresponders
FAQ’s

Module 6 – Subject Line: A Knock at the Door

The facets and angles of your message
How long should a subject line be?
How a subject line does what it does
Conceptual vs emotional subject lines – and how they are different
FAQ’s

Module 7 – Unseen Influence: 7 Psychological Triggers

Searching for patterns
Simple rules of thumb
The central route vs the peripheral route
Shortcuts and stereotypes
FAQ’s

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Unlock Lifetime Learning and Career Growth with the Soft Topic Copywriting Secrets Home Study Course course only Original price was: $697.00.Current price is: $93.00. at CoursesGB!

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