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The Client Acquisition Formula – Troy Dean

An Open Letter to Every Agency Owner Who Wants More Clients — But Has Never Been Able to Get Them Without “Luck” …

INTRODUCING

The Client Acquisition Formula

A four-week program that shows you step-by-step how to create your own repeatable system and process for attracting high-paying clients on-command, whenever you want.

Here’s what you’ll learn inside the Client Acquisition Formula…

PART ONE

The Client-Getting Mindset

What to do if you don’t have an office or team to make prospects respect and trust you like a bigger agency… so you don’t have to act like the “little guy” and let your own mindset get in the way of charging what you’re worth.

How to banish Imposter Syndrome for good and get taken seriously so you no longer doubt your abilities or let it throttle the growth of your business.

The “Intention” trick to hack your subconscious, double productivity, and get more done in a day than most get done in a week.

You’ll never get to the end of the day and be disappointed in yourself for not doing much because this little “ritual” will have you crossing off your task list in half the time. (This alone is worth more than what we’re charging for everything.)

How to transition between living and working at home and easily “switch off” at the end of the day so you don’t burn out and have time for yourself and your family every day.

PART TWO

Positioning, Productisation, and Offer Creation

Consulting and done-for-you services: How to structure, position, and productise lump-sum and recurring revenue offers to make more money per client and avoid “feast-famine” cash flow.

Never worry about whether you’ll have enough money to get through the month — this module will show you how to earn steady income year-round.

Coaching: How to transition from done-for-you (if desired) and position yourself as a coach to earn higher profits and become an industry authority. Your income will skyrocket and you’ll have more impact from this higher-leverage model.

Courses: How to turn your expertise into a product to reach maximum scalability with your income, impact, and freedom.

No longer will you have to trade time or effort for money — you’ll have a scalable product that allows you to help as many people as you like.

PART THREE

The “Sweet Spot”

How to combine your skills, passion, and what the market needs to discover your TRUE calling and UNIQUE value proposition.

You’ll learn how to create a “blue ocean” and eliminate all competition so prospects don’t shop around and take 3-6 months to agree to your proposal.

PART FOUR

Your “Circle of Influence”

How to identify your REAL ideal client using the “100 Prospect List” method to take the guesswork out of who you should be working with.

You’ll know without a quiver of doubt that you’re targeting the right businesses because they’ll be eager-to-buy… before they’ve even heard your pitch.

The “Firestarter” technique to establish relationships with top influencers in your niche — and become one yourself — to attract a flood of prospects who know you, trust you, and want to work with you.

How to form your “Gang of 5” — a circle of referral partners who serve your niche, and can send clients your way for free. You’ll have security and peace-of-mind knowing you can always lean on them to help you out when you need business.

PART FIVE

The “Four Forces”

The “Four Forces” that dictate how your ideal clients make decisions, and how to use them to understand your prospects better than they do themselves.

You’ll have supreme confidence and certainty because you’ll know exactly what to say in your marketing and sales process to get prospects to take ACTION.

PART SIX

Your Signature System

How to turn your services into a product that’s easier to deliver, prevents scope creep, and allows you to charge premium prices.

Your confidence and self-esteem will soar because you’ll have a repeatable system for getting clients better, faster results than anyone in your market.

PART SEVEN

“Panning for Gold”

The simple mindset reframing technique that eliminates the frustration of prospecting and keeps you excited for the “thrill of the hunt” so you can bounce back from No’s instantly.

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