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Facebook Advertising Fundamentals

Learn the unknown unknown about Facebook advertising from Facebook Blueprint Certified Professional & agency practitioner.

Purchase Jason Gan – Facebook Advertising Fundamentals courses at here with PRICE ~~$97~~ $35

Jason Gan – Facebook Advertising Fundamentals

Do you know what is limiting your organic reach? What’s the difference between Facebook advertising and conventional advertising? How do you determine if your Facebook ads campaign is effective? Should I opt for daily budget or lifetime budget?

Hi, this is Jason. I’ve worked with over 200 brands as a Facebook ads strategist since 2010 and trained over 3,000 individuals about effective Facebook advertising. What I can summarize from my journey is that, many Facebook advertisers stop advancing because of the unknown unknown. Misunderstanding the fundamentals leads to misuse of tools, features which in turn, leads to a failed campaign. Yet you have no idea what’s wrong.

I know it can be overwhelming looking for answers on your own, which is the reason why I put together this class to help you understand the important fundamentals of Facebook advertising to help you START RIGHT.

Course Curriculum

Introduction to Facebook Advertising

Preview

Why should we advertise on Facebook? (1:56)
Preview

What is Organic Reach? (1:46)
Start

What is Facebook News Feed Algorithm? (1:27)
Start

Push and Pull Digital Advertising (1:34)
Start

Facebook Advertising VS Conventional Advertising (1:17)
Start

Facebook Advertising is People-based Advertising (1:13)

Facebook Advertising Misconceptions

Start

Audience Targeting Misconceptions (2:55)
Start

Facebook Advertising Objectives Misconceptions (2:56)
Start

Split-testing Misconceptions (1:48)
Start

Optimization Misconceptions (1:55)

Getting Started with Facebook Advertising

Start

How Facebook charge advertisers? (1:06)
Start

Understanding Facebook Advertising Objectives (1:21)
Preview

Facebook Ads Posts are mostly Dark Posts (1:26)
Start

How to identify a Facebook advertisement? (0:59)
Start

Differences between Facebook Ads and Instagram Ads (1:15)
Start

3 Goals of Facebook Advertising (2:32)

Facebook Advertising Campaign Structure

Start

Overview – Facebook Advertising Campaign Structure (0:51)
Start

Campaign Level Settings (2:26)
Start

Ad Set Level Settings (2:00)
Start

Ad Level Settings (0:56)

Facebook Advertising Audience Types

Start

Core Audience (1:07)
Preview

Custom Audiences (1:23)
Start

Lookalike Audiences (1:55)

Understanding Important Facebook Ads Metrics

Start

Reach, Impressions & Frequency (1:15)
Start

Cost Per Result VS Cost Per 1,000 Impressions (CPM) (1:22)

Navigating Facebook Ads Manager – Getting Started

Start

Getting started with Facebook Ads Manager (0:43)
Start

Creating Facebook Ads Account (1:40)
Start

Quick Creation Option (2:45)
Start

Navigate Split Test and Campaign Budget Optimization (3:44)
Start

Getting Started with Ad Set (3:57)
Start

Navigate Sub-objectives, Dynamic Creative and Offer (3:48)

Navigating Facebook Ads Manager – Audience Targeting

Start

Introduction to Audience Targeting (2:04)
Start

Location Targeting – Part 1 (3:40)
Start

Location Targeting – Part 2 (2:53)
Start

Age, Gender & Language Targeting (4:03)
Start

Realistic Detailed Targeting (4:32)
Start

Narrowed-Detailed Targeting Technique (3:39)
Start

Connection Targeting (3:20)

Navigating Facebook Ads Manager – Ad Placements

Start

Getting Started with Facebook Ads Placements (1:22)
Start

Facebook Ads Placement – Feeds (0:58)
Start

Facebook Ads Placement – Instant Articles (2:01)
Start

Facebook Ads Placement – Other Facebook ad placement options (3:21)
Start

Facebook Ads Placement – Instagram (3:38)
Start

Facebook Ads Placement – Audience Network (2:17)
Start

Facebook Ads Placement – Messenger (2:23)
Start

Facebook Ads Placement – Other Settings (2:53)

Navigating Facebook Ads Manager – Budget & Schedule

Start

Budget & Schedule – Daily VS Lifetime (2:47)
Start

Budget & Schedule – Budget Optimization options (1:36)
Start

Budget & Schedule – Bid Strategy (2:14)
Start

Budget & Schedule – Other settings (2:22)

Navigating Facebook Ads Manager – Ad Creation

Start

Use existing post as advertisement + Link Instagram account (1:56)
Start

Single Image Ad Format (3:21)
Start

Ad Format – Single video (3:29)
Start

Ad Format – Carousel (2:57)
Start

Ad Format – Instant Experience (5:11)
Start

Creating Facebook Lead Form (6:59)
Start

Messenger Setup (5:18)

Bonus Chapter – Understanding Facebook Pixel

Start

Getting started with Facebook Pixel (0:35)
Start

Facebook Pixel for Tracking (0:47)
Start

Facebook Pixel for Measuring (1:08)
Start

Facebook Pixel for Optimization (1:02)

Salepage : Jason Gan – Facebook Advertising Fundamentals

Purchase Jason Gan – Facebook Advertising Fundamentals courses at here with PRICE ~~$97~~ ~~$35~~

Unlock Lifetime Learning and Career Growth with the Jason Gan - Facebook Advertising Fundamentals course only Original price was: $97.00.Current price is: $35.00. at CoursesGB!

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