Introduction To Product Marketing – ConversionXL, Justin Topliff

Product marketing is a unique and exciting role. Touching almost every business unit across marketing, sales, product and customer success. But navigating these layers of discipline is tough without the right foundational skills and experience.

Whether you’re a new or seasoned product marketer, this course gives you the practical knowledge you need to be the best at your job.

Start, scale or optimize product marketing at your company. Lead go-to-market programs with confidence. And build alignment across the business.

Gain the knowledge and tools to stay ahead of change

Product marketing isn’t a new function. But it’s still one of the most misunderstood. As a product marketer, your focus evolves drastically depending on company size, growth stage, industry and product type. How do you keep up?

This course will give you the clarity you need to tackle your biggest product marketing challenges. Avoid focusing on the wrong goals. And demonstrate clear ROI at any stage of your career.

After taking this course you’ll…

• Be able to clearly explain what product marketing is, what it isn’t, and how it contributes to the overall go-to-market success of every B2B organization.
• Develop the right product marketing success metrics and KPIs (hint: these will change over time as your company matures and team grows).
• Understand the various functions that product marketing serves, and how, so you can build your voice and value.
• Know how to measure product marketing effectiveness and demonstrate value to your boss and stakeholders

This course is essential for you if…

• You work in (or want to work in) a B2B organization with a new or existing product marketing function.
• You want to level up into a more senior product marketing role or leadership position that requires a global mindset.
• You want to save time, money, and frustration by learning from the mistakes of seasoned product marketers instead of making them all yourself.

This course is NOT for you if…

• You’re in a more traditional marketing function and have no desire to develop skills and expertise outside of your core marketing focus.
• You don’t work well with others. Product marketers work across disciplines — collaboration and clear communication are a must.
• You’re uncomfortable with uncertainty and change. Stakeholder management, are table stakes for product marketing.
• You’re already a product marketing executive who could write the book on product marketing.