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7 Critical Sales Strategies to get into Big Companies
Recorded on: Thursday, June 7, 2007
Presenter: Jill Konrath, Chief Sales Officer, SellingtoBigCompanies.com & Razi Imam, CEO, Landslide Technologies Inc.
Description
Selling to large corporations today is tough, tough, tough. Prospects don’t answer phones, all calls are routed to voice mail and no one ever calls back. When sellers do manage to set up an appointment, customers want them to get to the point and get out. It’s hard for them to differentiate their products/services or develop strong relationships. Most sellers are pretty frustrated right now, but don’t have a clue what to do differently.
It’s time for a wake up call! Learn seven new strategies that you can use right away to crack into corporate accounts, shorten sales cycles and differentiate themselves from competitors. These strategies go against conventional wisdom, but that’s why they work.
Please join Razi Imam, CEO, Landslide Technologies Inc. and his guest Jill Konrath, renowned author of Selling to Big Companies, as they discuss proven strategies to help salespeople crack into corporate accounts, shorten sales cycles, create demand and achieve growth goals in the highly competitive business-to-business marketplace.
Topics covered:
- Sailing into the “Perfect Storm”
- The new realities of selling
- Negative impact of traditional selling techniques
- The change imperative
Seven Sales StrategiesSellers can immediately use these new strategies to crack into corporate accounts, shorten sales cycles and differentiate themselves from competitors.
- Bite-Sized Chunks Strategy
- Less is More Strategy
- Triggering Events Strategy
- Shout It Out! Strategy
- Launch a Campaign Strategy
- Objection Elimination Strategy
Value Creation Strategy
The Mindset of Success: How to continually stay ahead of the game in a continually evolving marketplace.
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