Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

Original price was: $24.00.Current price is: $11.00.

Digital Download: You will receive a download link via your order email

Category: Tags: , ,

Unlock Your Potential with the Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation course only Original price was: $24.00.Current price is: $11.00. on CoursesGB!

At CoursesGB, we provide over 60,000 downloadable digital courses designed for your personal and professional growth. Get expert-guided, self-paced learning at an unbeatable value – often over 80% off original prices. The  Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation offers practical insights and proven strategies for all skill levels.

Enroll now and elevate your learning with CoursesGB!

Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

By: Leslie Gaines-Ross

Released: 2008

Format: Ebook (PDF)

Pages: 208

Description:

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

“In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that’s provocative, insightful, and needs to be heard.”
—Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation

“Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company’s reputation. Anyone who depends upon or shapes a company’s reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross’s book and will learn more about the influence they wield over corporate reputations.”
—Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School

“At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book’s 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It’s right on the mark!”
—Dr. Charles Fombrun, CEO, Reputation Institute

“Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere.”
—Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis

About the Author:

Dr. Leslie Gaines-Ross is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for Fortune. Her work has appeared in publications including the Financial Times, Fortune, BusinessWeek, the Times of London, Forbes and the Wall Street Journal. She is currently on the Executive Advisory Panel of Corporate Reputation Review, an international journal devoted to the management of corporate reputation.

Table of contents:

Acknowledgments.

Preface.

PART I.

CHAPTER 1.

Reputation Matters.

A Tipping Point.

Reputation Advantage.

CHAPTER 2.

Reputation Loss.

Reputation Erosion.

The New Reputation Rules of Engagement.

CHAPTER 3.

Second Acts.

Reputation Rising.

One Step at a Time.

PART II.

CHAPTER 4.

Rescue.

Step 1: Take the Heat—Leader First.

Step 2: Communicate Tirelessly.

Step 3: Don’t Underestimate Your Critics and Competitors.

Step 4: Reset the Company Clock.

Conclusion.

CHAPTER 5.

Rewind.

Step 5: Analyze What Went Wrong and Right.

Step 6: Measure, Measure, and Measure Again.

Conclusion.

CHAPTER 6.

Restore.

Step 7: Right the Culture.

Step 8: Seize the Shift.

Step 9: Brave the Media.

Conclusion.

CHAPTER 7.

Recover.

Step 10: Build a Drumbeat of Good News.

Step 11: Commit to a Marathon, Not a Sprint.

Step 12: Minimize Reputation Risk.

Conclusion.

PART III.

CHAPTER 8.

Return to Flight.

Reputation Loss is All but Inevitable.

Reputation Recovery Comes With No Expiration Date.

Reputation Wounds are Often Self-Inflicted.

New Reputation Perils Lie Ahead.

Reputation Radar is Not a Luxury.

Reputation Halos Do Not Make you a Saint.

Reputation is and Always Will be a Job For CEOs.

Beyond The Bottom Line.

Reputation Capital Rules.

Notes.

Index.

Get Download Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation at Forimc.net today!

Salepage: https://www.wiley.com/en-us/Corporate+Reputation%3A+12+Steps+to+Safeguarding+and+Recovering+Reputation-p-9780470245477
Archive: https://archive.ph/wip/FgPPr

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!

Unlock Lifetime Learning and Career Growth with the Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation course only Original price was: $24.00.Current price is: $11.00. at CoursesGB!

Invest in your future with the Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation course at CoursesGB and gain immediate, lifetime access to expertly crafted digital content designed to boost your career and personal development. As a leading platform for downloadable courses, we offer unparalleled value and convenience.

Why Choose CoursesGB?

  • Lifetime Access: Enjoy unlimited access to your purchased courses, forever.
  • Massive Savings: Get top-tier courses at prices up to 80% lower than original sales pages.
  • Secure Payments: Shop with confidence using our secure payment methods (PayPal, Stripe).
  • Practical Knowledge: Empower your career with actionable, real-world skills from over 60,000 diverse courses.
  • Instant Access: Start learning immediately after purchase via your account dashboard or email for most courses.
  • Learn Anywhere: Access your courses seamlessly on any device (desktop, mobile, tablet).

Start your learning journey today and discover the CoursesGB advantage!

Related products

CLICKBANK Commission Jumpstart - Ross Minchev

Business and Sales

CLICKBANK Commission Jumpstart – Ross Minchev

Original price was: $299.00.Current price is: $48.00.
Add to cart
Placeholder

Business and Sales

The One Percent [September 2019] – Ryan Moran

$45.00
Add to cart
ZTradeCZAR Master Options Trader - Ztradeczar

Business and Sales

ZTradeCZAR Master Options Trader – Ztradeczar

Original price was: $1,299.00.Current price is: $117.00.
Add to cart
Think and Grow Rich - Napoleon Hill

Business and Sales

Think and Grow Rich – Napoleon Hill

Original price was: $49.95.Current price is: $23.00.
Add to cart
$200k Book Blueprint Training – Richelle Shaw
Leslie Gaines-Ross – Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation